... scale that may be used to measure the degree of SDB present in responses to giving surveys. Design/methodology/approach Following initial scale development procedures a convenience sample of 820 donors to a national charity was employed to refine the resultant scale items. Exploratory factor...

... success stories depends on the type of message used in relation to the cultural context. When the message was congruent with the cultural dimension of individualism‐collectivism, the public was more likely to consider making a contribution to the charity. Research limitations/implications The study...

... setting. Both approaches are illustrated with an empirical application for a charity institution, referring to the development of an optimal design of an envelope and a letter. Objectives of direct mail may be formulated in terms of: 1. The design characteristics of a mailing influence its...

...Bodo B. Schlegelmilch; Alix Love; Adamantios Diamantopoulos Posits that, at a time when demand for charity services is increasing and donations to charity are remaining static, careful administrative use of funds and accurate targeting of likely donors are vital for charities’ survival. Utilizes...

...George Balabanis; Ruth E. Stables; Hugh C. Phillips Examines the degree to which leading UK charities have adopted the marketing concept in the last five years and how this has affected their performance. Based on Kohli and Jaworski’s (1990) work, an adaptation of the MARKOR scale was used...

...Sally Ann Hibbert One of the greatest challenges facing managers of medical charities today is to distinguish effectively their cause and their organization in an environment of rapidly increasing competition. Investigates consumer attitudes, identifying those that serve to discriminate among...