... sales services can be a source of competitive advantage and revenue generation for firms. Design/methodology/approach The study adopts a conceptual approach grounded in theoretical foundations of service dominant logic, customer loyalty and customer centricity along with practical illustrations from...

... a competitive advantage). Thought is also given to the costs of regulation and tolerance to the social purse, and the benefits gained by compliance and violation. Design/methodology/approach The authors develop a conceptual argument for boundary stretching where market drivers are present in a marketplace...

... attempts to explore this important issue from the perspective of evaluation mode. We propose that how products are evaluated (jointly or separately) may influence the effects of brand and COO on product evaluation. Country of origin Brand image Competitive advantage In today's globalized...

... management outcomes i.e. employee attitudes and behaviour, that continued investment and enhanced internal brand management practices are to be realised. © Emerald Group Publishing Limited 2010 Brand equity Employees Brand management Employees behaviour Competitive advantage...

... are more than simplifications: sensing triggers the first stage of the interpretation system that filters and sorts information through selection processes and interpretation and results in issues that the organization then deal with. Marketing Senior management Logic Competitive advantage...

...Stanley Paliwoda; Svetla Marinova; Urša Golob; Klement Podnar Purpose The purpose of this paper is to analyse competitive advantage in relation to the formulation of competitive product marketing strategies in European Union (EU) firms. It considers how it is possible to gain a competitive...

...Morgan P. Miles; Jenny Darroch Purpose The paper aims to explore how large firms might leverage entrepreneurial marketing processes to gain and renew competitive advantage. Design/methodology/approach The paper applies past research on entrepreneurial marketing and entrepreneurship...

...Jeen‐Su Lim; Thomas W. Sharkey; John H. Heinrichs Purpose This study seeks to evaluate the importance of new product development cycle time for firms that have a strategy of pursuing exporting as a means of achieving and sustaining competitive advantage. Design/methodology/approach A mail...

... such as power/dependence, conflict and cooperation, and expectations. Andrew   Cox , Chris   Lonsdale , Joe   Sanderson and Glyn   Watson . Business Relationships for Competitive Advantage: Managing Alignment and Misalignment in Buyer and Supplier Transactions . Basingstoke...

... Emerald Group Publishing Limited 2005 --> Knowledge management Competitive advantage Marketing strategy The author chose an interesting topic for his book, since knowledge can guarantee an advantage for an expert or company. Therefore, maintaining and developing knowledge could mean...

... Competitive advantage Strategic flexibility is the ability of firms to respond and successively adapt to environmental change (Chakravarthy, 1982, 1986 ; Evans, 1991 ; Greenley and Oktemgil, 1998). The term has also been applied to strategic decision making, as it is the extent to which new...

...John Fahy; Francis Farrelly; Pascale Quester The increasingly important role played by sponsorship in the marketing mix has given rise to the view that it should be considered a strategic activity with the potential to generate a sustainable competitive advantage in the marketplace. This paper...

... that all organizations have the ability to move beyond their traditional view of employees in order to capitalize on “people‐power” as a distinctive element of their marketing mixes; an element that can help them become customer‐oriented to gain a competitive advantage through differentiation...

... UP Limited 2003 Marketing strategy Strategic evaluation Competitive advantage Market position Many theories have been developed that concern the competitive advantage of firms. By and large, these contributions can be associated with frameworks grounded in three extant paradigms...

...Jay Weerawardena It has been argued that a firm's capacity to learn from its market is a source of both innovation and competitive advantage. However, past research has failed to conceptualize market‐focused learning activity as a capability having the potential to contribute to competitive...

..., that these assets may be levered to create a competitive advantage and value for customers, and that this results in loyalty and easier customer attraction. Quicker and more extensive market penetration, shorter sales cycles, and decreased marketing and sales costs enhance the cash flow of a market‐oriented firm...

...Graham Jocumsen Dennis   Adcock . Marketing Strategies for Competitive Advantage . Chichester : Wiley   2000 . viii + 406pp. , ISBN: 04719 81699 Competitive advantage Marketing Strategy Summary of key material/aspects This book sets out to present...

...James F. Devlin The primary objective of this paper is to formulate a research agenda in the area of consumer evaluation and competitive advantage in retail financial services markets. In order to achieve this objective, a brief exposition of the market‐led view of competitive advantage is provided...

... that the conceptualization of each of the six marketing capabilities taps an importance dimension and an effectiveness dimension since a capability that is not important cannot serve as a basis for competitive advantage and a capability (by definition) must be performed effectively (Day, 1994). It is also important to note...

...Laurence O’ Connell; Paula Clancy; Chris van Egeraat Explores the link between research practice and business education. The work of Michael Porter has a long association with the field of marketing. Focuses on the Porter’s diamond model of national competitive advantage (1990). Draws on recent...