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Keywords: Competitive analysis
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Journal Articles
The quest for competitive, business and marketing intelligence: A country comparison of current practices
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2006) 40 (5-6): 453–465.
Published: 01 May 2006
... to reinforce the view that the intelligence obtained is then used to aid marketing‐related decisions. Competitive analysis Intelligence Marketing intelligence Canada United Kingdom Europe The concept of intelligence in general and marketing intelligence (MI) in particular has grown both...
Journal Articles
Management processes in marketing planning
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2004) 38 (8): 933–955.
Published: 01 August 2004
..., to stimulate academic and practitioner debate about how marketing planning decisions are made, and to initiate new directions in marketing planning research. Marketing planning Management activities Decision making Adaptability Flexible organizations Competitive analysis In model 1 (Figure...
