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Keywords: Competitive analysis
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2006) 40 (5-6): 453–465.
Published: 01 May 2006
... in past evaluation instruments: © Emerald Group Publishing Limited 2006 Competitive analysis Intelligence Marketing intelligence Canada United Kingdom Europe The concept of intelligence in general and marketing intelligence (MI) in particular has grown both in academia...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2004) 38 (8): 933–955.
Published: 01 August 2004
... Publishing Limited 2004 Marketing planning Management activities Decision making Adaptability Flexible organizations Competitive analysis Marketing planning has been defined as all rational, incremental and intuitive processes that guide a firm's marketing to its future (Saunders et...
