... 2012 Brand management Marketing strategy Pharmaceutical products Pricing Generics Competitive strategy Premier brands The proliferation and market share growth of generic brands continues to be a threat to any pharmaceutical brand which has lost or about to lose the benefits...

... delivery, the availability of berths is a vital attribute for port users. This component includes “water depth in approach channels and at berth”, “sophistication of port information and its application” and “the stability of port labour”. Competitive strategy Containers Distribution...

... was not obtained the recruiters moved onto other potential respondents until a fit was found. The result was a sample containing individuals that reflected a complete spread across a typical Western European society. Marketing Competitive strategy Behaviour The purpose of this work is to extend...

...Ranjit Voola; Aron O'Cass Purpose This study seeks to draw on the strategy implementation approach and the resource‐based view of the firm (RB theory) to investigate the relationships among competitive strategies (i.e. differentiation and cost‐leadership), responsive market orientation (RMO...

... by one distributor. Market share Competitive strategy Performance management For years, manufacturers did not consider store brands to be serious competition to manufacturer brands. One of the main reasons that manufacturers underestimated this competition was probably due...

... Decision making Relationship marketing Stakeholder analysis Competitive strategy Stakeholder relationships are becoming increasingly central to organisational strategy (Lorenzoni and Lipparini, 1999). Consequently, the capacity to build and manage relationships with client and other stakeholder...

.../value The paper developed a WOM model that incorporates these additional themes and provides a basis for future quantitative research into WOM. © Emerald Group Publishing Limited 2007 Marketing strategy Communications Consumer behaviour Competitive strategy Organizations recognize...

...Gábor Hoványi David   Kean . How Not to Come Second . London : Cyan Books/Marshall Cavendish   2006 . © Emerald Group Publishing Limited 2007 --> Competitive strategy Compulsive competitive tendering Marketing strategy Purchasing techniques Tendering...

... delays in the market entry is higher when the international new product rollout is sequential rather than simultaneous. These unexpected delays have a negative influence on performance. Market entry New products Competitive strategy Profit Spain Both scholars and practitioners agree...

... products, such as modifications of existing products, “new to the firm” or “new to the market” products. Organizational innovation Small to medium‐sized enterprises Strategic alignment Competitive strategy Poisson distribution Greece This paper focuses on the impact of important aspects...

... Competitive strategy The growing body of literature on the relationship between market orientation and performance has supported a direct relationship in a number of manufacturing environments (Narver and Slater, 1990; Slater and Narver, 1994) and in some service environments (Greenley and Matcham...

.... © MCB UP Limited 2002 Industry Marketing strategy Competitive strategy If choice is real, the future cannot be certain; if the future is certain, there can be no choice (Loasby, 1976, p. 5). Miles and Snow (1978) have provided one of the most frequently cited approaches...

... to it were investigated; and third, marketing strategies adopted by the firms were considered. Market orientation Competitive strategy Organizational performance Economic conditions the Ukraine Over the last decade there has been a transition from centrally planned economies in eastern...

... and deployment of proprietary resources. © Emerald Group Publishing Limited 1999 Competences Competitive strategy Marketing mix Resource management Sponsorship Sport Sport sponsorship involves the allocation of scarce resources with the intent of achieving certain organisational...

... important in adding value to more simple, rather than complex, offerings. Finally, conclusions are presented. © MCB UP Limited 1998 Competitive strategy Financial services Marketing strategy Service quality Services marketing United Kingdom The following argument and analysis seeks...

... and if there are stores with similar assortments nearby, consumers are: 2. a)less likely to switch to competing brands; 3. b)more likely to switch stores to get the brand; and 4. c)less likely to postpone buying the brand. © MCB UP Limited 1998 Brand loyalty Brands Competitive strategy...

... and organizational culture. However, a lacuna remains in understanding how market orientation may be related to competitive strategy. It is argued that market oriented activities and behaviours are articulated through strategic means which guides the firm in its product‐market. Conceptualized as “strategic...

... Competitive advantage Competitive strategy Flexibility Organizational performance The ability of companies to adapt to markets is clearly fundamental to the marketing and strategic management literatures (David, 1993; Grant, 1991; Urban and Star, 1991; Walker et al., 1992). Adaptive...

... are drawn. Outlines the strategic implications for companies both within and outside the EC. © MCB UP Limited 1993 Competitive strategy Europe ...

... importance on marketing variables such as advertising and promotion, market research and distribution. Post‐1992, New Zealand exporters will face growing competition and all the disadvantages of a small, outside supplier nation. © MCB UP Limited 1993 Competitive strategy European Union Export...