... avenues by exploring how visual cues in information displays – such as ratings, graphs and charts – interact with consumer decision-making processes. As visual content increasingly influences consumer behavior in the digital age (Limelight Media, 2024), our findings contribute to the growing understanding...

... 16 10 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Service brands Customer journey Prepurchase Consumer decision-making Brand awareness Brand retrieval Customer journeys describe the interactions between consumers...