... there is a danger that precious commodities could be used unnecessarily, therefore having a serious impact on future generations. © Emerald Group Publishing Limited 2005 United Kingdom Marketing philosophy Consumer goods Government According to Doll (1990) the damage caused by smoking...

... in terms of the commonly‐used classification measures such as socio‐demographic characteristics, and that brands in the same product category tend to be bought by similar kinds of people. © MCB UP Limited 1996 Brands Consumer behaviour Consumer goods Data collection Demographics Market...

... and extrinsic attributes. Respondents in each country preferred domestically‐made products foremost, followed by products made in other developed countries and,lastly, products made in developing countries. © MCB UP Limited 1994 Canada Conjoint analysis Consumer attitudes Consumer goods Country...

... Limited 1990 Image Marketing Consumer behaviour Consumer goods Products ...

... are unique, however. They are characterised by the absence of service tradition, high operating costs, poor marketing, uneven quality, a regulated market environment,and a lack of indigenous innovations. © MCB UP Limited 1989 Arab countries Consumer goods Marketing Service industries Service ...

...Charles F. Keown; Nicolaos E. Synodinos; Laurence W. Jacobs Advertisers of the leading brands of consumer goods were surveyed in Great Britain, Denmark, Finland, Sweden and West Germany. The study found that Northern European advertisers generally follow worldwide patterns in their practices...

.... The results suggest an operational measure of product continuity/discontinuity and supports the use of the KAI as a marketing tool. © MCB UP Limited 1986 Consumer goods Consumer innovation Consumer innovators Food purchasing New products 63 Cognitive Style and Consumer Innovativeness...

...Graham I. Jackson Looks at the experiences and viewpoints of retail buyers, importers and agents in the UK market buying from Israel. Examines the success or failure of Israeli consumer goods companies exporting to the UK. Reveals that market entry and market penetration are two distinct stages...

...Ronald H. Barback Examines industrial goods pricing from several angles in a bid to find if pricing and marketing of goods is lagging in relation to more sophisticated practices in the consumer goods market. Finds little justification for the current unsophisticated method used by some price...

... and attitudes", Review of Economics and Statistics, Vol. 41, 1959, p. 1. Purchasing Individual behaviour Consumer behaviour Consumer goods © MCB UP Limited 1978 ...

... after its introduction to a new market. © MCB UP Limited 1976 Market segmentation Consumer goods Product development Models Marketing | 257 Forecasting New Consumer Durables by Market Segmentation by Alf-Erik Lerviks In an earlier issue of this journal Doyle has pointed out differenct...

... in national income will help to contribute to a better future for all. © MCB UP Limited 1975 Consumer goods Regional development Advertising effectiveness Marketing systems | 215 Advertising in a Developing Economy; Opportunity and Responsibility by Dr. Malcolm Harper The commercial marketing...

... Limited 1973 Capital markets Consumer goods Purchasing United Kingdom Industry Competitive strategy | 189 The Determinants of Choice of Supplier A study of purchase behaviour for capital goods by M. T. Cunningham and J. G. White In recent years increasing attention has been devoted...

... in the business situation. © MCB UP Limited 1973 Consumer goods Marketing Measurement Consumer behaviour Department stores Evaluation of retail store attributes and sales performance by R. L. Davies University of Newcastle-upon-Tyne THERE has been considerable research in recent years...

... and inaccurate perception by consumers, of the underlying characteristics of new products can be evaluated. © MCB UP Limited 1972 New product development Consumer goods Differentiation Risk Growth Consumer durables: differentiation strategy and consumer response in relation to real and apparent...

... MCB UP Limited 1971 Models Advertising Marketing Consumer goods Strategy A model toward optimizing advertising effort on durable goods purchase by J. Alex Murray University of Windsor, Ontario Expected market potential, derived from customers' manifest purchasing expectations can...

... Consumer goods Purchasing techniques Literature United Kingdom USA The relationship of intentions to buy consumer durables with levels of purchase by G. I. Heald This paper is intended to provide some background to the literature on intentions data and to describe some current research...

... far as they may postpone their purchases – particularly in the replacement sector. Consumer goods Forecasting Long‐range planning United Kingdom Sales Long-term forecasting of consumer durable markets Peter F. Mason Philips Electrical Ltd. Nearly all forecasters in this field recognise...

...M.T. Cunningham Shows how decision making can be improved in such areas as programming the technical development and market launch of new industrial products. Declares that the concept of the product cycle is well known in the field of consumer goods marketing. Contends that the product life cycle...

... with its competitors. © MCB UP Limited 1968 Repeat‐buying Brands Consumer goods Non‐durable goods Consumer behaviour New product development Repeat-buying of a new brand A 10-point case history1 by A. S. C. Ehrenberg Aske Research Ltd. and Warwick University and G. J . Goodhardt Aske...