... employed to successfully alter the structural environment is lacking. This article aims to unlock the potential of upstream social marketing by examining how it can be systematically employed. Design/methodology/approach – The article examines the development of the upstream social marketing concept...

... of inter‐firm relationships (for example, Ford, 1980 ; Dwyer et al., 1987 ; Larson, 1992 ; Kanter, 1994). Both sets of models exert considerable influence in the field of change processes in marketing (Van de Ven, 1992). In these two sets of models, the developmental character of change...

...William R. Boulton; Rajan Nataraajan This paper essentially shows how a recently‐developed model called the alternative classification scheme (ACS) may be used in the context of the newly‐industrializing economies (NIEs) of the Asia‐Pacific region, possibly the most rapidly‐rising players...

..., willingness to invest, and expectation of continuity. © MCB UP Limited 2003 Quality Development Relationship marketing Services marketing Service quality As markets mature and competition intensifies, firms are exploring ways to increase customer retention which has been shown...

...Kieron Walsh Examines the development of marketing in the public service and presents a short discussion of the growth of marketing in public service organizations over the last 20 years. A critical analysis of marketing as applied to the public service, argues that, if it is applicable, it needs...

... and quality of support services; the development of a global perspective. The future prospects are summarised. The nature of sponsorship is shown to be a versatile medium, fulfilling many of the basic functions performed by other elements of the marketing communications mix, although it may be perceived both...

.... The result has led to confusion, indecision, and sometimes a bewildering array of laws, practices and functional interrelationships among the players, both domestic and foreign. This article examines the role and development of the advertising industry under Chinese socialism, and attempts to clarify...

... the likely effects of export promotion and assistance schemes. Proposes that, by removing or minimizing these barriers, governments and other change agents can help stimulate export activities. Concludes that by implementing such a strategy there is likely to be development of a more cost‐effective export...

... writes in terms of specific events in his analysis of a developmental sequence, whereas we have indicated how some features, such as establishment of training schools, or of association membership requirements, mav 46 | EJM 13, 1 develop over a long period of time. Viewed from this perspective...

...Tom Cannon Change, Adaption and Development are central to modern marketing. This paper provides an overview of the subject area of innovation and new product development. The critical role of change in modern industrial and industrialising societies is explored in depth. Emphasis is given...

..., other types of organization and a wide diversity of objects of change. Proposes that, for marketing to remain relevant, the concept of marketing provided will allow organizations to achieve their targets if it is followed. © MCB UP Limited 1976 Marketing concepts Development Marketing...

...Rupert Fisher; Melvyn Hirst Makes a timely assessment of the specifically British contribution in the field of marketing models, which provides a useful basis for further development. Reviews UK writing on models of market behaviour, advertising models, distribution models, pricing models and new...

...A.C. Cunningham Examines the present and recent developments which have taken place owing to the rapid industrialization of the Irish Republic. Looks at its effects on the economy and marketing in general. Reveals that growth can only be achieved for Ireland through international marketing...

...Geoffrey Lancaster Describes the development and use of the mechanical tachistoscope looking at its shortcomings and problems. Provides some suggestions for future experimentation, which it is felt would lead to an improvement in the tachistoscope. © MCB UP Limited 1971 Development...

... Organizational development Europe Development Forecasting Large retail firms in Europe: their characteristics, relative importance, and future development by James B. Jefferys International Association of Department Stores (Paris) A comprehensive study of the giants of European retailing. The fifty largest...

...Martin Christopher; Jane Kirkland; John Jeffries; Richard Wilson Describes the major influences directing the growth and development of marketing theory. Assesses the relative value of holistic and piecemeal approaches to this theory. Suggests that the most important advances in marketing...