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1-4 of 4
Keywords: Dynamic capabilities
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2026) 60 (13): 213–239.
Published: 03 March 2026
...Nikolaos Kyriakopoulos; Paraskevas C. Argouslidis; Dionysis Skarmeas; Spiros Gounaris Purpose Drawing on the theories of planned obsolescence and dynamic capabilities, this study aims to jointly address marketing and organizational aspects of the transition from the existing to the new generation...
Journal Articles
Delving into the interplay among market-driving strategy, dynamic capabilities, transformational leadership and firm performance
Available to PurchaseMiroslav Karlíček, Jan Wegert, Konstantinos G. Kottikas, Efthymia Kottika, Grigorios Painesis, Vlasis Stathakopoulos
Journal:
European Journal of Marketing
European Journal of Marketing (2025) 59 (10): 2438–2465.
Published: 08 October 2025
...Miroslav Karlíček; Jan Wegert; Konstantinos G. Kottikas; Efthymia Kottika; Grigorios Painesis; Vlasis Stathakopoulos Purpose The purpose of this study is to explore the interplay among market-driving strategy ( MDS ), dynamic capabilities (DCs), transformational leadership ( TL ) and their impact...
Journal Articles
Understanding the role of entrepreneurial orientation in creating ambidextrous competitive advantage: a comparative-design, longitudinal study
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2023) 57 (1): 89–124.
Published: 09 December 2022
...Yen-Chun Chen; Todd Arnold; Ping-Yu Liu; Chun-Yao Huang Purpose This research aims to investigate how entrepreneurial orientation influences a firm’s differentiation–cost advantage ambidexterity (DCAA) and performance indirectly through dynamic capabilities, while also investigating the impact...
Journal Articles
Dynamic marketing capabilities view on creating market change
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2018) 52 (5-6): 1007–1036.
Published: 08 February 2018
...Reza Kachouie; Felix Mavondo; Sean Sands Purpose The purpose of this paper is to examine the indirect relationship between dynamic capabilities (DCs) and organizational outcomes through matching and creating market change. In addition, the research aims to gain a deeper understanding of the role...
