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Keywords: Environment
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2000) 34 (5-6): 747–748.
Published: 01 June 2000
... 1999 . , ISBN: ISBN 0761912193 $39.95 (pb) Consumer behaviour Environment Green issues Environmental management strategy As the numerous consumer and media concerns with the environmental and safety consequences of the activities of the food sector alone highlight, the natural...
Journal Articles
Environmentally responsible purchase behaviour: a test of a consumer model
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Journal:
European Journal of Marketing
European Journal of Marketing (2000) 34 (5-6): 723–746.
Published: 01 June 2000
... positively affect environmental attitude. That is, a strong underlying concern for the welfare for others would lead to a higher level of importance placed on the environmental consequences of a product because a product that damages the environment would be detrimental to society. In addition, we expect...
Journal Articles
The link between green purchasing decisions and measures of environmental consciousness
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Journal:
European Journal of Marketing
European Journal of Marketing (1996) 30 (5): 35–55.
Published: 01 May 1996
..., the conceptualization of the purchasing domain and the particular product category at issue. © MCB UP Limited 1996 Consumer behaviour Environment Market segmentation Purchasing The last decade has witnessed a dramatic increase in environmental consciousness worldwide. One recent survey found...
Journal Articles
A Behaviourist Perspective on Purchase and Consumption
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Journal:
European Journal of Marketing
European Journal of Marketing (1993) 27 (8): 7–16.
Published: 01 September 1993
..., if modifications are incorporated based on both a logical critique of radical behaviourism as a philosophy of psychology and the empirical investigation of human operant performance, a tenable Behavioural Perspective Model can be built which elucidates the nature of the influence of the environment on consumer...
Journal Articles
Generic Models of European Shopping Centre Development
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Journal:
European Journal of Marketing
European Journal of Marketing (1992) 26 (8-9): 48–60.
Published: 01 August 1992
... diverse experiences may be placed and suggests some further consequences which may arise from the greater co‐ordination of planning and environmental policies at the European Community level which may affect the operational and institutional environments within which such centres seek to trade. © MCB UP...
Journal Articles
A Comparative Study of Operational Marketing Practices among British Department Stores and Supermarkets
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Journal:
European Journal of Marketing
European Journal of Marketing (1992) 26 (5): 22–35.
Published: 01 May 1992
.... Finds many cross‐sectoral similarities and many consistent differences, which appear to be related to situational conditions in the respective sectors. Department stores Environment Marketing management Marketing strategy Operations management Supermarkets United Kingdom © MCB UP Limited...
Journal Articles
Marketing in the Age of Intelligence: The Case for Control
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Journal:
European Journal of Marketing
European Journal of Marketing (1991) 25 (8): 32–54.
Published: 01 August 1991
...Wilton Thomas Anderson; Wayne D. Hoyer Revolutionising advances in computer and communication technology have pushed intelligence about the environment to the top of an organisation′s resource priorities, and organisations into the“Age of Intelligence”. Marketing is increasingly defined and driven...
Journal Articles
The Marketing Concept – Necessary, but Sufficient? An Environmental View
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Journal:
European Journal of Marketing
European Journal of Marketing (1990) 24 (8): 23–30.
Published: 01 August 1990
... challenges to the veracity of the marketing concept. It is argued that the continuing relevance of the marketing concept and the emergence of alternative paradigms can be linked to changes in the operating environments of firms or industries. The traditional marketing concept finds application in relatively...
Journal Articles
The Future US Business Environment with Strategic Marketing Implications for European Exporters
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Journal:
European Journal of Marketing
European Journal of Marketing (1989) 23 (5): 58–74.
Published: 01 May 1989
...Syed H. Akhter; Gene R. Laczniak The views of Fortune 500 vice‐presidents of marketing and planning concerning future competitive environments, technological developments, political developments and marketing mix variables are presented. The composite picture developed from their world...
Journal Articles
Global Competition for Environmental Markets: The Case of the Water Pollution Control Equipment Industry
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Journal:
European Journal of Marketing
European Journal of Marketing (1986) 20 (2): 22–34.
Published: 01 February 1986
... for Environmental Markets: The Case of the Water Pollution Control Equipment Industry by Andrew C. Gross The Cleveland State University Introduction Global environmental spending for air, water, and solid waste clean-up is roughly one per cent of world gross domestic product or three per cent of world gross...
