...Marcella S. Müller; Philipp M. Mähner; Isabella M. Nolte; Dieter K. Tscheulin; Christian Arnold; Jörg Lindenmeier Purpose Envy can drive individual behaviour, but its mechanisms in the domain of prosocial behaviour remain underexplored. This research aims to examine how benign and malicious envy...

...Rajat Roy; Fazlul K. Rabbanee; Diana Awad; Vishal Mehrotra Purpose This study aims to investigate the fit of a promotion (prevention) focus with malicious (benign) envy and how this fit influences positive and negative behaviours, depending on the context. Design/methodology/approach Four...

...Billy Sung; Felix Septianto; Michelle Stankovic; Chien Duong Purpose Expressions of pride may elicit others’ envy. In the consumer context, prior research has repeatedly demonstrated that such envy significantly affects consumers’ attitudinal and behavioural responses towards the object of envy...

...Xiaoying Zheng; Ernest Baskin; Siqing Peng Purpose This paper aims to examine whether social comparison in a prior, nonconsumption circumstance (e.g. in an academic setting) affects consumers’ materialism and subsequent spending propensity, and explores the incidental feeling of envy...