Keywords: Family
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Journal Articles
European Journal of Marketing (2025) 59 (5): 1260–1284.
Published: 17 March 2025
... and equity across generations and as such they remain an important segment for marketers to communicate effectively to. The authors highlight a need for nuanced marketing communications to portray more inclusive forms of masculinity across the life course. Originality/value Due to dual-income families...
Journal Articles
European Journal of Marketing (2021) 55 (10): 2649–2673.
Published: 10 June 2021
... The main implications are to study the roles played by cultural context and family type in socialization processes. Studies could examine whether the processes uncovered here occur in other family settings, as well as whether they vary based on children’s age and gender. Practical implications...
Journal Articles
Journal Articles
European Journal of Marketing (2018) 52 (12): 2356–2377.
Published: 26 September 2018
... with family members leads to improved subjective well-being for teenagers, through a partial mediator of stronger family identity. However, dining with peers is not found to influence subjective well-being. Research limitations/implications The privileged position of family meals demonstrated through...
Journal Articles
Journal Articles
Journal Articles
European Journal of Marketing (2018) 52 (9-10): 2005–2025.
Published: 14 September 2018
... and supportive of family togetherness (Ribbens-McCarthy, 2012). Parents are held responsible for their children’s success in life, and engagement in purposive leisure is seen as central in the demonstration of familyness to family members and others (Obrador, 2012). These, of course, are myths. There are many...
Journal Articles
Journal Articles
European Journal of Marketing (2016) 50 (5-6): 892–915.
Published: 09 May 2016
...Aimee Dinnin Huff; June Cotte Purpose A growing stream of consumer research has examined the intersection of family dynamics, consumption practices and the marketplace. The purpose of this paper is to make sense of the complex nature of family for senior families (adult children and their elderly...
Journal Articles
European Journal of Marketing (2016) 50 (3-4): 575–601.
Published: 11 April 2016
...Katerina Karanika; Margaret K. Hogg Purpose This paper aims to examine how ambivalence and intergenerational support intersect with consumption in experiences of sharing within the family. Design/methodology/approach Consumer research studies usually use one of two family paradigms (i.e...
Journal Articles
Journal Articles
Journal Articles
Journal Articles
European Journal of Marketing (2010) 44 (7-8): 1165–1181.
Published: 27 July 2010
... behaviour in a family context, using consumption of fish for the family as an example. Design/methodology/approach Survey data from a sample of 452 Norwegian respondents are used. The target behaviour was eating fish as a family meal. The constructs of behaviour, satisfaction, social norm, preference...
Journal Articles
European Journal of Marketing (2006) 40 (9-10): 1122–1142.
Published: 01 September 2006
... these “mothers of invention” to instrumental and emotional autonomy through their rejection of unnecessary drudgery, and enables them to negotiate the role of caretaker within the family. Research limitations/implications The implications of the study suggest that there is a role for marketing to remove any...

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