...Claudia Elisabeth Henninger; Panayiota J. Alevizou; Caroline J. Oates Purpose This paper aims to analyse the practical applicability of integrated marketing communications (IMC) to micro-organisations operating in the UK’s fashion industry, focusing specifically on the use of online platforms...

... management. © Emerald Group Publishing Limited 2014 Fashion industry Online communities Brand associations Qualitative–quantitative approach Text mining Textual analysis It is important for companies to have a clear understanding of consumer brand knowledge to develop marketing...

... Limited 2008 Corporate identity Fashion industry Clothing Retailing Case studies The strategic importance of corporate identity has become more apparent in the literature in recent years (Balmer, 1995 , p. 411; Hatch and Schultz, 2003 ; Melewar, 2003 ; Melewar and Akel, 2005...

... Fashion industry Retailing Decision making Marketing strategy The focus of this paper lies in explaining and making sense of the particular observed phenomenon of marketing segmentation. Our acknowledgement of the requirement to synthesise an on‐going relationship between the development...

... of the UK fashion sector that the focus of this research is framed and developed. Franchising Relationship marketing Fashion industry International marketing United Kingdom Franchising is fast becoming one of the most popular entry mode strategies for international retail companies...

... of the offering and promotional content that the marketer targets consumers with. © Emerald Group Publishing Limited 2004 Fashion industry Consumption Consumer behaviour Before testing the hypotheses the properties of the scales were examined. The data were initially examined for dispersion...

... of internationalising retailers, these studies have generally failed to consider issues of channel power, conflict and resolution within this context. © Emerald Group Publishing Limited 2004 Fashion industry International business Conflict resolution Management culture The process...

... for supplying a unique product and for providing an exciting experience. © Emerald Group Publishing Limited 2004 Mass customization Fashion design Fashion industry United States of America Raju (1980) illustrated that high OSL individuals are characterized as having a higher degree...

... of the fashion industry has allowed consumers to gain easier access to the in‐vogue style at an increasingly inexpensive price. This paper explores the future direction of fashion in the industrialised economies through the experience of the Japanese fashion industry from a small manufacturers’ perspective...

... self‐congruity and incongruity; and negative self‐congruity and incongruity (see Figure 2). © Emerald Group Publishing Limited 2004 Self esteem Consumption Product image Fashion industry This paper explores the means by which young adult consumers use the negative symbolic...

... that they would not make additional purchases from an e‐tailer if they received items in colors different than they expected. The paper concludes with suggestions for future research. © Emerald Group Publishing Limited 2004 Internet Shopping Colour Fashion industry Trust Consumer behaviour...

...Belinda Dewsnap; Cathy Hart As a supply chain management initiative, category management has to date been the almost exclusive preserve of the grocery sector and, within that sector, limited to food categories. This paper proposes that the fashion industry might usefully follow the grocery...

... are an essential part of the retailer image as they can change shopping behaviour and customers overall evaluation of the retail brand. © Emerald Group Publishing Limited 2004 Fashion industry Market orientation Marketing strategy Brand image Consumer behaviour Factor analysis Fashion...