... Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Ethical logo Product social responsibility Moral identity Attribution of motivations Brand equity Logo equity Social responsibility Labeling Fast-moving consumer goods Product image Brand image Product...

... Associates (US) [ 1 ]. Brand management Marketing strategy Location Retailing Country of origin Fast-moving consumer goods Regression analysis Brewing industry Authenticity Consumer packaged goods Food Marketing Localness About 25 years ago, a class of global brands (brands selling...

... UP Limited 2002 Brands Management Fast‐moving consumer goods The Netherlands Empirical research on private labels has mainly studied the factors explaining private label market shares across product categories and/or retail chains (Dahr and Hoch, 1997; Hoch and Banerji, 1993...

...Philip J. Kitchen Considers the development of public relations in UK fast‐moving consumer goods (FMCG) firms. Argues that public relations is making some inroads into the traditional marketing promotional mix by acting either in a complementary way or in place of traditional advertising. Also...

... in market analysis. © MCB UP Limited 1989 Fast‐moving consumer goods Competitiveness Marketing Retailing ...

...Richard W. F. Eassie Uses a number of case studies in order to demonstrate the suitability of a method developed to help price‐setters of fast‐moving consumer goods and also durables. © MCB UP Limited 1979 Models Consumer behaviour Fast‐moving consumer goods Consumer durables 172...

... from the working environment, which depends on perceptions of risk and the company's allocation of rewards. Further develops behavioural hypotheses from theoretical and pragmatic areas – testing them among 34 product managers operating within four large fast‐moving consumer goods firms. Concludes...