Keywords: Framing
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Journal Articles
Journal Articles
European Journal of Marketing (2018) 52 (9-10): 2052–2074.
Published: 21 September 2018
... the framing process. Bourdieu (1984) describes a field as a key arena in which players compete for cultural authority. Fields are heterogonous, and as such, each is governed by its own rules and value system (Entwistle, 2009). Fashion is a field that fosters and celebrates an aesthetic that exists...

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