Keywords: Frontline employees
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Journal Articles
European Journal of Marketing (2026) 60 (13): 823–856.
Published: 20 August 2026
... treatment Service robots Human–robot interaction Status perceptions Loyalty programmes Relationship marketing Frontline employees The rapid diffusion of service automation is fundamentally reshaping how these relational benefits are delivered. Across industries such as hospitality, airlines...
Includes: Supplementary data
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European Journal of Marketing (2021) 55 (6): 1701–1723.
Published: 15 February 2021
... © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Retail Frontline employees Affective events theory Emotional contagion Interruption Retail disturbance In physical retail environments, retail disturbances such as ringing phones, people...
Journal Articles
European Journal of Marketing (2020) 54 (9): 2107–2137.
Published: 07 July 2020
... rights only Employee performance Frontline employees Job autonomy Employee gratitude Relationship investment Supervisory guidance Customer-oriented OCB Job autonomy A growing body of research emphasizes the strategic importance of frontline service employees (FLEs) in delivering...
Journal Articles
European Journal of Marketing (2017) 51 (11-12): 1836–1855.
Published: 14 November 2017
... customer satisfaction while also achieving productivity gains. The current study aims to offer insight into the role of various resources that encourage frontline employees (FLEs) to become engaged in the pursuit of achieving organisational goals, ultimately enhancing service productivity and customer...

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