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1-9 of 9
Keywords: Frontline employees
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2026) 60 (13): 823–856.
Published: 20 August 2026
... treatment Service robots Human–robot interaction Status perceptions Loyalty programmes Relationship marketing Frontline employees The rapid diffusion of service automation is fundamentally reshaping how these relational benefits are delivered. Across industries such as hospitality, airlines...
Includes: Supplementary data
Journal Articles
Social capital creation through frontline employees’ social media use and its effects on performance
Journal:
European Journal of Marketing
European Journal of Marketing (2025) 59 (7): 1806–1834.
Published: 15 August 2025
...Jingqi Qiu; Chris Storey; Achilleas Boukis Purpose This study aims to further understand the different mechanisms by which social media use by frontline employees (FLEs) affects customer service performance. Building on social capital theory, the authors develop a model which shows that FLEs...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2025) 59 (4): 1094–1123.
Published: 05 March 2025
...Karen T. Bowen; Christina Papadopoulou Purpose This study aims to investigate how and when frontline employee (FLE) diversity influences brand equity in a luxury fashion brand setting. Design/methodology/approach Three experiments test the framework. The first experiment investigates...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2024) 58 (13): 130–158.
Published: 06 August 2024
... frontline employees in financial services can help consumers regulate their financial planning behaviors and how financial service providers can effectively support their frontline employees in this effort through leadership and organizational climate. Design/methodology/approach We incorporate...
Includes: Supplementary data
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2021) 55 (10): 2620–2648.
Published: 10 June 2021
...George Deitz; John D. Hansen; Tom DeCarlo; Emin Babakus Purpose The purpose of this paper is to examine the effects of store managers’ employee climate perceptions on frontline employee (FLE), customer and store performance outcomes in the small-store setting. Design/methodology/approach...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2021) 55 (8): 2344–2366.
Published: 06 May 2021
...Ahmed Shahriar Ferdous; Michael Polonsky; David Hugh Blore Bednall Purpose Frontline employees (FLEs) are a key source of competitive advantage for organizations and have a significant impact on the quality of customer–firm interactions. This study aims to use the stimulus-organism-response (S-O-R...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2021) 55 (6): 1701–1723.
Published: 15 February 2021
... © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Retail Frontline employees Affective events theory Emotional contagion Interruption Retail disturbance In physical retail environments, retail disturbances such as ringing phones, people...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2020) 54 (9): 2107–2137.
Published: 07 July 2020
... rights only Employee performance Frontline employees Job autonomy Employee gratitude Relationship investment Supervisory guidance Customer-oriented OCB Job autonomy A growing body of research emphasizes the strategic importance of frontline service employees (FLEs) in delivering...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2017) 51 (11-12): 1836–1855.
Published: 14 November 2017
... customer satisfaction while also achieving productivity gains. The current study aims to offer insight into the role of various resources that encourage frontline employees (FLEs) to become engaged in the pursuit of achieving organisational goals, ultimately enhancing service productivity and customer...
