... intelligence Case study Cross‐functional teams Customer relationship management Data mining Information systems Integration Market research The last few decades have seen a growth in organisational utilisation of competitive intelligence (CI), customer relationship management (CRM), data mining...

...Elizabeth Daniel; Hugh Wilson; Malcolm McDonald The use of information systems (IS) in marketing is maturing, as previous piecemeal systems are replaced by CRM suites, which provide a unified view of the customer. However, research and practice in this domain suffer from the lack of a commonly...

... are identified. The status and underlying problems of existing computer‐based information systems for developing marketing strategy are then examined. Finally, a mail questionnaire survey on computer‐based support for developing marketing strategy is discussed. The major issues addressed in the survey were...

... choices than was the case with experts’. The deleterious effect of mis‐understandings is disconcerting because consumers frequently miscomprehend print communications. © MCB UP Limited 1998 Banking Consumer behaviour Decision making Experts Information systems An information...

... a particularly suitable market transformation may we observe such outcomes as myopic over‐advertising or cartel members free riding on a price leader. Entrepreneurship Information systems Marketing strategy One tradition in marketing thought characterizes the conduct of competitors in terms...

...Jari M. Talvinen Analyses traditional management marketing information systems(MkIS) as well as the more operational day‐to‐day sales and marketing process‐oriented MkIS, by the type of use and organizational position of users. Presents a framework relating MkIS to other organizational IS,based...

...David Jobber; Martin Watts User perceptions of organisational dimensions which may impinge upon the successful implementation of information systems are here measured, and those perceptions related to system use. Research data from 84 users of marketing information systems in 33 companies were...

... on the end product. © MCB UP Limited 1977 Marketing information systems Library services Information industry Library users Information systems 4 6 0 | European Journal of Marketing 11, 6 Editor's note: Marketing principles and techniques can be of considerable value both in the design...

... and the cost and effectiveness of disaggregation into perspective. © MCB UP Limited 1974 Sales planning Models Marketing Information systems | 57 Sales Analysis: A Visual Approach by J. Eardley-Simpson The component parts of a sale period, product, quantity, seller, place, customer, and terms...

...Christian Grönroos Suggests that in marketing decision making some problems are unique and call for a specially designed information‐generating process. Stresses the importance of a decision information system and prefers a framework for this concludes that if such as system is employed...