..., small business marketing and internationalisation research. © Emerald Group Publishing Limited 2011 Performing arts Entrepreneurialism International business Theatre South Korea Korean performing arts organisations enter new markets such as the Edinburgh Festival Fringe and stimulate...

... et al., 1991 ; Diamantopoulos et al., 1993 ; Gray, 1997 ; Lages et al., 2005 ; Rundh, 2007). Identifying drives of export performance has been a focal research issue in the international business field (e.g. Aaby and Slater, 1989 ; Zou and Stan, 1998 ; Katsikeas et...

.... Managers weigh numerous risks in the international business environment (Miller, 1992). Economic and political risks associated with foreign entry factor into the location strategies of European manufacturing firms (Tahir and Larimo, 2004). In the internationalization process, Dawson (2007) argues...

... information and to provide the possibility to capitalize on surprising and unexpected answers” (Salomo et al., 2003 , p. 446). Product development Strategic marketing International business Norway Customer orientation Relationship marketing In our attempt to unpack some important...

... also be related to other factors – such as firm size, international business experience, market size, and product type – due to their importance in the decision‐making process (Ozsomer et al., 1991 ; Quester and Conduit, 1996 ; Picard et al., 1998). Nevertheless, without any...

... of innovation, surprisingly little attention has been given to SME innovation in international business, even though SMEs are the predominant form of business in most countries (Agndal and Chetty, 2007). The role of innovation and internationalization in SMEs is, however, only emerging as an area of academic...

.... In sum, the experiences from these five case firms suggest that traditional segmentation is only used to some degree in the process of establishing customer contacts and sales. Niche marketing Marketing strategy Product differentiation Small enterprises Product positioning International...

... of innovation in internationally entrepreneurial firms’ efforts to enter global markets remains unexplored, reflecting a substantial research gap within the international marketing literature. International business Small to medium‐sized enterprises Entrepreneurialism International marketing Business...

... in entrepreneurship or international marketing/international business. Arild Aspelund can be contacted at: arild.aspelund@iot.ntnu.no Business formation International business Globalization Entrepreneurialism Prior to the seminal work of Oviatt and McDougall in 1994 where they pointed...

... Publishing Limited 2007 International business Channel relationships Strategic change Small to medium‐sized enterprises New Zealand Sweden In most countries small to medium‐sized enterprises (SMEs) represent the majority of firms. For instance, in New Zealand 97 per cent of businesses...

... on personal relationships being developed and people working together, as BPE sells a service, not a product, so the key factor is trust. The following are current examples of BPE's relationship with customers: © Emerald Group Publishing Limited 2007 International business Globalization...

... --> Emerging markets International business Developing countries Emerging markets have attracted the attention of both academics and business practitioners due to their rapid economic growth, substantial market size, and the rising purchasing powers of customers. As a result, a number of books have been...

... export market. Originality/value This paper fulfils an identified need for recognising the importance of learning more about international marketing behaviour among small and large exporting firms. © Emerald Group Publishing Limited 2007 Exports International business International...

...Gábor Hoványi © Emerald Group Publishing Limited 2006 --> International business Strategic planning Small to medium‐sized enterprises The scale of professional business literature has two extremes: one (guarded by highly educated academics) represents the most sophisticated...

... development cycle time measures were significantly related to the perception of a firm's overall competitive position in global markets. Export markets International business Product development Production cycle Competitive advantage Although faster new product development time does not always...

... potential customers. © Emerald Group Publishing Limited 2004 International business Small to medium‐sized enterprises Computer software Market entry Export markets Norway Services represent an increasingly important part of the economy and the internationalization of the service...

... of internationalising retailers, these studies have generally failed to consider issues of channel power, conflict and resolution within this context. © Emerald Group Publishing Limited 2004 Fashion industry International business Conflict resolution Management culture The process...

...Paul Baines © Emerald Group Publishing Limited 2004 --> International marketing International business Communication Philip Kitchen's edited text is one of very few texts to challenge the actual use of marketing. What's even more refreshing about this text is that it considers...

... not instill confidence in the financial institutions. As one sell‐side analyst commented: Retailers International business Food industry Merging Financial institutions United Kingdom International retail activity has been an established feature of the retail environment for a considerable...

... on the benefits of total adaptation or total standardisation, the debate should focus more on the benefits applicable to the exact forms of standardisation practiced. © MCB UP Limited 2003 International business Advertising Standards Europe Middle East The final sample was found to consist...