... be contacted at: s939606@gmail.com © Emerald Group Publishing Limited 2013 Consumer behaviour Internet E-commerce Personal selling In consumer-to-consumer (C2C) e-commerce, a consumer can post an item for sale and other consumers can bid to purchase it. Yet when a consumer acts...

... Pareto/NBD model Internet marketing Pareto analysis Internet Marketing With the advent of the worldwide web (WWW), an increasing number of companies have tried to engage in electronic commerce (EC). Through EC, they can access more customers and build closer relationships with them. Now...

... in‐group and eWOM out‐of‐group, is tested in a sample of 302 internet users in Portugal. Findings Results from the survey show that the different drivers (i.e. mood‐enhancement, escapism, experiential learning and social interaction) vary in terms of their impact on the two different types of eWOM...

..., including information gathering to reduce risks, information storing to compare with other information sources and information sharing in order to influence others (Pollach, 2006). E‐WOM is therefore viewed as an extension of traditional WOM, but differs insofar as the internet is instead the medium used...

...Brent Lynn Selby Coker; Nicholas Jeremy Ashill; Beverley Hope Purpose The purpose of this paper is to develop and validate a scale to reliably capture the variance of perceived risk towards purchasing on the internet at the product level. Design/methodology/approach A two‐dimensional scale...

... the relationship between satisfaction and repurchase. Taking into account findings from prior research, an evaluation of the determinants of the customer satisfaction‐repurchase relationship on the Internet is necessary to further our understanding in this context. We test the conceptual framework...

... publishers in newspapers, magazines, Internet web sites, etc. provide readers with product information for making consumption decisions. However, they are not concerned with the sales of the reviewed products, but with the sales of their publications. Understanding what satisfies their readers is necessary...

...Christopher R. Plouffe Purpose The exchange of goods between individual consumers being facilitated by the internet and “peer‐to‐peer” (P2P) systems is severely altering the business landscape. In broader terms, P2P exchanges are a form of what has occasionally been labeled “consumer‐to‐consumer...

...Wilson Ozuem; Kerry E. Howell; Geoff Lancaster Purpose The proliferation of the internet and world wide web (WWW) in recent years has resulted in the creation of new social and marketing spaces, and a new form of interaction and identity formation. This paper aims to investigate this phenomenon...

... that influence the degree of favourableness toward the brand alliance: product fit and reputation of brand C. © Emerald Group Publishing Limited 2008 Brand loyalty Brand equity Internet Online operations Customer behaviour Brand alliances are popular in the marketplace as far...

... Marketing communications Internet Business planning Mathematical modelling Least square approximation Denmark In contrast to the slow adoption of the mobile internet in Europe and USA, the mobile internet has been adopted heavily in Japan (Ishii, 2004). As companies begin to realize...

...Geoff Simmons Purpose The purpose of this paper is twofold. First, to provide an overview of postmodern marketing in the consumer context, integrating the relevant literature around two contrary arguments. Second, it seeks to reveal the potential of the internet as a marketing tool that can...

...John A. Schibrowsky; James W. Peltier; Alexander Nill Purpose The purpose of this study is to examine the internet marketing literature to determine how internet marketing research has evolved in terms of quantity, content, and publication outlets. In addition, the paper identifies important...

... countries, each with culturally‐distinct features: France, Germany and the US. Underpinning the research are theoretically‐secured constructs of purchasing behaviour on the internet. Findings Cluster analysis confirmed the outstanding validity of a three‐cluster‐solution (97.7 per cent score) – risk...

... “belong to us” and not to the companies that supposedly own them. Towards this end, the authors have compiled the necessary data using multiple data collection techniques: Off‐line interview with two members of Ferrero's management team, its internet and Multimedia Manager in charge...

...Len Tiu Wright; Tina Harrison; Kathryn Waite; Gary L. Hunter Purpose To critically assesses the extent to which consumers are being empowered by the internet, focusing specifically on the role of the internet in the context of online pension information provision. Design/methodology/approach...

...Len Tiu Wright; Terry Newholm; Angus Laing; Gillian Hogg Purpose This paper considers the notion of consumer empowerment across the financial, legal and medical service sectors in the UK. Although the advent of the internet is generally seen as potentially enabling consumer empowerment...

... implications. © Emerald Group Publishing Limited 2006 Internet Empowerment Quality assurance Service levels Customer satisfaction Digital technology, particularly the internet, has been described as an enabler of a global marketplace, characterised by “equal access to information about...

... of an individual's freedom to choose. As a result, it could be argued that neo‐classical economics hand‐in‐hand with neo‐liberalism has made the case to relocate power to the individual, or to be more precise, to the consumer (Friedman and Friedman, 1962, 1980). Consumers Empowerment Internet...

... techniques Electronic commerce Standardization Internet Communications By the end of 2004, global e‐commerce is expected to generate $3.2 trillion in revenues (E‐marketer, 2001), and much of this business will be generated in international markets (see www.cyberatlas.com). This rapid growth...