...Drew Martin Purpose Acculturation theory shows how foreign actors have evolved in Japanese television commercials. If advertising mirrors culture, foreign businesses trying to advertise products in Japan need to be aware of societal changes and tailor their messages to the preferences of the local...

... are discussed. This research adopts a case approach (Perry, 1998) to examine how the three main travel agencies of Japan conduct their Internet marketing activities. The major travel agencies of Japan, JTB, Kinki‐Nippon Tourist and Nippon Travel Agency, are chosen as the research cases. These three...

... Limited 2004 Fashion industry Quick response retailing Supply chain management Industrial countries Japan The migration of fashion manufacturing from established markets to offshore countries has played a crucial role in transforming the way fashion is created and consumed...

...Makoto Matsuo; Takashi Kusumi The authors investigated the moderating effect of sales experience on the relationship between salespeople’s procedural knowledge and their performance, using a sample of 108 salespeople working at three car dealerships in Japan. Moderated regression analyses suggested...

..., which has not yet gained much attention in research, is the crucial element of non‐traditional approaches in the Japanese women’s magazine. © MCB UP Limited 2001 Target marketing National cultures Women Japan Germany Advertising As the key characteristics in consumer groups...

...Patrik Ström Leveraging Japan starts by analyzing Japan and its economic path. Here the point is to knock down some of the main myths that flourish about Japan and its economic situation. Even though the country has seen a very deep recession, everything is not painted black...

... on Japanese tourist perceptions of Australian service and interpersonal contact with hosts. Discusses the implications of these findings for tourism marketers. © MCB UP Limited 1999 Service providers Australia Japan Cultural diversity Tourism Marketing strategy Today’s tourism business...

...Yukiko Miyauchi; Chad Perry Japan has the world’s second largest food service sector and its food market is three times greater than all other Asian food markets combined. Thus, exports of fresh fruit to Japan have potential for growth, but little research has been done about Japanese fresh fruit...

...Charles Pahud de Mortanges; Jan‐Willem Rietbroek; Cort MacLean Johns States that although Japan’s pharmaceutical industry has succeeded in steadily advancing its total sales revenues in recent years, its market share of worldwide volume has actually retreated slightly. Its major competitor...

... stress and organizational commitment in industrial salesforces in the USA, Japan and Korea. From surveys of salesforces selling electronic products and components, reveals inter‐country differences and highlights the importance of conducting cross‐national studies on salesforce issues. © MCB UP Limited...

...Steve C. Williams Since 1965 Japan has been a significant market for Australian“wild‐caught” shrimp taken from fisheries off northern Australia. Recent developments in shrimp culture, however, have resulted in the entry of high‐quality, lower‐priced shrimp into the Japanese market from North‐east...

...Saeed Samiee; Adam Mayo The relationship between cultural and social elements in Japan and the presence and maintenance of trade barriers is examined. The European Community and the US had $23 billion and $60 billion deficits with Japan in 1988, respectively. In particular, the US has experienced...

... for chilled tuna air‐freighted to Japan. It is argued that a lack of market knowledge is the key reason for the industry′s failure. A review of the marketing literature on fishing and auction sales in Japan is presented and the results of the authors′ research are described. © MCB UP Limited 1989...

...N.C.G. Campbell Looks at how Germany and Japan have achieved success in economic growth and new technology and in penetrating foreign markets. Examines the development and handling of buyer/seller relationships in both countries. Discusses four groups of variables: the approach environment...

...Hiroaki Seto Attempts to examine the roles and purposes of manufacturers' sales subsidiaries by means of a survey carried out in the UK, the USA, Canada and Japan. Suggests that, in the UK and the USA, these subsidiaries have room for improvement. © MCB UP Limited 1985 Canada Finance...

... GM Italy Japan Motor industry Peugeot‐Citreon Talbot UK Vauxhall 14 Competition in the UK Automobile Market: An Empirical Study by D. B. Stewart* Imports have acquired an increasing share of both European and North American automobile markets. This study examines the strategies of the MNEs...

... impeding it – e.g. financial restraints. Discusses ownership, control and licensing. Examines reasons why unrelated companies become licensors and licensees. Cites the example of Honda of Japan licensing the manufacture and marketing rights for a modified version of the Honda Ballade (Triumph Acclaim...

... in Japan to identify common barriers to successful market growth – including Japanese culture, political influences, border arrangements and purchasing characteristics. Concludes that while successful entry into a national market is always difficult for any foreign investor, the limited success of overseas...

... economies, respectively. Looks deeper at the USA and its distribution and pricing process: Japan is then scrutinised and, as in the USA, ‘free competition’ is the banner upheld; Sweden as a ‘midway’ system (between communism and capitalism) is next to be scrutinised, showing some unique features...

...Robert M. March Suggests some ways in which Western firms in Japan can adapt their marketing policies to the peculiarities of the Japanese marketing environment. Stresses the need to appoint a long‐term manager who has a sensitive attitude to the local environment and who allows a good deal...