...Mona Mrad; Omar S. Itani; Charles Chi Cui Purpose This study aims to explore how self-image congruence influences life satisfaction, focusing on understanding how brand love and brand addiction mediate these connections. Examining these complex relationships aims to contribute insights...

..., enjoyment and reputation motives drove life satisfaction, while enjoyment, sustainability and social relationships promoted feelings of gratitude. Furthermore, life satisfaction positively affected consumer cooperation, helping other consumers and territorial behaviour. In contrast, feelings of gratitude...

...Rajat Roy; Fazlul K. Rabbanee; Himadri Roy Chaudhuri; Preetha Menon Purpose This paper aims to examine how social comparison (SC) and belief in karma (KA) encourage materialism (MAT) and promote consumers’ life satisfaction (LS). Design/methodology/approach Two studies were conducted...

...Leila Khoshghadam; Elika Kordrostami; Yuping Liu-Thompkins Purpose This paper aims to examine the role of life satisfaction in consumers’ reaction to nostalgic music in an advertisement in terms of attitude toward the brand and purchase intention. It suggests that life satisfaction forms the lens...

...Suzanna J. Opree; Moniek Buijzen; Eva A. van Reijmersdal Purpose It is generally believed that children’s advertising exposure decreases life satisfaction. This paper aims to investigate whether and how it does by examining the relation between advertising exposure and life satisfaction (Aim 1...