... capabilities – first, the level of complementarity between entrepreneurial orientation (EO) and market orientation (MO) as a dynamic capability, and second, brand management capabilities (BMCs) as an operational capability – in shaping a favorable NV brand image and promoting market performance. Research...

...Josefa D. Martín-Santana; M. Katiuska Cabrera-Suárez; M. de la Cruz Déniz-Déniz Purpose This paper aims to analyse if the family influence on the firm and the relational dynamics inside the family and the firm could create specific familiness resources, which lead to a stronger market orientation...

... with exploration. This latter negative relationship can be weakened (as can the positive one between marketing metrics and exploration be strengthened) with increased market orientation and long-term orientation. Originality/value This study addresses the research gap regarding the relationship between metrics...

... when firms pursue a customer and competitor orientation. Originality/value This paper looks beyond the linear relationship that exists among entrepreneurial behaviour, market orientation and innovation outcomes. Gordon Liu can be contacted at: cygliu@gmail.com 24 11 2016 20 03...

...Sandra Luxton; Mike Reid; Felix Mavondo Purpose Drawing on the resource-based view, this paper aims to investigate how a firm’s integrated marketing communication (IMC) as a capability is influenced by the organisational antecedents of learning orientation (LO), market orientation (MO) and brand...

...Johanna Frösén; Henrikki Tikkanen Purpose The study investigates the development of three key strategic marketing constructs – market orientation, marketing-related business process capabilities and marketing performance measurement – as well as their performance implications over a period of six...

...Shyh-Rong Fang; Enchi Chang; Chueh-Chu Ou; Chia-Hui Chou Purpose – The purposes of this paper are to examine whether internal market orientation facilitates the development of external market capabilities, before influencing organizational performance, and to investigate whether learning...

... and warrants for assessing the codified. Background no longer works as background when it is foregrounded. © Emerald Group Publishing Limited 2014 Market orientation Marketing management Management practice Marketing concept Marketing practice The overall practice of management...

... understanding of market orientation in inter‐organizational settings. In the context of business‐to‐business relationships, the study has identified four critical dimensions of learning alliance success, and proposed how they could be measured: Learn about customers; Interact with customers; Customer‐specific...

...Ian Combe; John W. Cadogan; Sanna Sundqvist; Kaisu Puumalainen; Risto T. Salminen Purpose The study aims to develop and test a model of export performance, focusing on the degree to which firms have different types of export flexibility and the degree to which firms adopt market‐oriented behavior...

...Ian Combe; Risto Rajala; Mika Westerlund; Kristian Möller Purpose This paper seeks to explore how market orientation facilitates the strategic flexibility of business models grounded in open innovation. The authors suggest that the new paradigm of open innovation may impact a firm's adaptability...

...Sanjaya S. Gaur; Hari Vasudevan; Ajai S. Gaur Purpose This paper sets out to investigate the link between market orientation and manufacturing performance for small and medium enterprises in India. Design/methodology/approach The paper collected the data for this research through intensive...

...Robert P. Ormrod; Stephan C. Henneberg Purpose The purpose of this paper is to investigate the relationship between the strategic postures and political market orientation profile of two Danish parties. Profile stability at the organisational level is used as a control variable. Design...

... and new product performance at a single project level. In addition, it seeks to shed light on the contextual effects of a firm's market orientation on the relationship between joint occurrence of both learning activities and new product development performance. Design/methodology/approach The paper...

.... Although a cultural model of market orientation encourages product innovation and fosters cooperative relationships with clients, few studies analyse this important relationship from a service perspective. This research seeks to investigate the relevance of market orientation for the firm's client...

...Spiros Gounaris; Aikaterini Vassilikopoulou; Kalliopi C. Chatzipanagiotou Purpose Although many authors argue that practising marketing internally facilitates the implementation of the market orientation concept, systematic empirical research to explore the validity of the argument remains...

...Arieh Goldman; Amir Grinstein Purpose Market orientation (MO) is at the center of the marketing discipline and has been the focus of one of the longest and richest research efforts in the field. This paper aims to study the development of the MO research area and changes in its nature...

... in the Journal of Brand Management (volume 11 number 5, 2004) and Journal of Business & Industrial Marketing (volume 22 number 6, 2007). © Emerald Group Publishing Limited 2010 Brands Market orientation Business‐to‐business marketing Organizational culture Until recently...

...Phil Harris; Andrew Lock; Robert P. Ormrod; Stephan C. Henneberg Purpose The key objective of this research is to investigate the relationship between party member activity‐levels and perceptions of their party's political market orientation. Specifically, it aims to scrutinise the differences...

...Phil Harris; Andrew Lock; Claire Robinson Purpose The purpose of this paper is to relate manifest market orientation to the achievement of electoral objectives. Design/methodology/approach The paper presents an analysis of advertising content against a framework of criteria drawn from key...