...Young Han Bae; Thomas S. Gruca; Hyunwoo Lim; Gary J. Russell Purpose This paper aims to analyze variations in the parameters of the market share–rank power law across consumer packaged goods (CPG) categories. Design/methodology/approach The authors use a two-level hierarchical linear model...

...Khaled Hamad Almaiman; Lawrence Ang; Hume Winzar Purpose The purpose of this paper is to study the effects of sports sponsorship on brand equity using two managerially related outcomes: price premium and market share. Design/methodology/approach This study uses a best–worst discrete choice...

...Piyush Sharma; Tak Yan Leung; Pattarin Adithipyangkul Purpose This paper aims to combine the agency theory and efficiency wage theory to explore the effects of relative compensation for executive directors with marketing experience on two marketing outcomes (marketing efficiency and market share...

...Henry F.L. Chung; Mia Hsiao-Wen Ho Purpose This study aims to examine the effects of international competitive strategies, i.e. cost leadership and differentiation, on export (market share and strategic) performance. This study further explores the roles of exploitative and exploratory...

...Natalia Rubio; María Jesús Yagüe Purpose The purpose of this paper is to understand the intra‐ and inter‐category differences of the store brand market share. Strategic, structural and performance factors are considered to be explanatory. Design/methodology/approach The paper proposes four...

... substantially increasing their market share compared to co‐operatives and independents. The market share of all retail chains (i.e. those operating more than ten branches) was 22 per cent of the market in 1950 (Wrigley, 1987). Since that date, the decline in the number of independent and co‐operative...

..., the model may help provide a richer picture of a firm’s market position. The model (represented by level 3 in Figure 1) takes a marketing perspective by using brand equity measures to compute market share and industrial concentration within markets as an assessment of market power. Although referred...

... techniques used to establish and verify segments, including automatic interaction detector, conjoint analysis, multidimensional scaling and canonical analysis. © MCB UP Limited 1987 Market Research Market Segmentation Market Share Market Surveys 20 Market Segmentation: A Review by T.P. Beane...

... in great detail all the information within the available parameters and tabulates this is great style. Concludes that the observation of the LDC market systems were used even though these were not always of good repute. © MCB UP Limited 1982 Consumer marketing Marketing environment Market...

.... Simple explanations of either the price differential between own and manufacturers' brands, or their relative market shares are misleading. Despite the absence of sufficient data, preliminary indications are that the price differential is related to different marketing expenditures. However, the market...

... the number of less successful representatives and become more competitive. © MCB UP Limited 1977 Assurance companies Marketing planning Sales methods Market share Market position 418 | European Journal of Marketing 11, 6 Editor's note: This paper attempts to determine the factors relevant...