... (artificial intelligence [AI], generative AI, machine learning, extended reality, Internet of Things, robotics and blockchain) should be understood not as discretionary tools but as infrastructure that reconstitutes the marketing environment itself. Drawing on the nine contributions in this Special Issue...

... be contacted at: n.j.lee@aston.ac.uk © Emerald Group Publishing Limited 2008 Marketing environment Marketing theory Research In this issue of EJM, we provide the first of what we anticipate will be a regular and ongoing series of Editorials. We have waited until now to write our...

... Marketing environment Ethics The idea that firms and other organizations have social responsibilities, labeled as CSR, has evoked widespread interests and concerns both in business and among academicians, so also in the field of business administration. This article reviews and critically assesses...

.... It also supplies a measure of servicescape that future researchers may find useful. © Emerald Group Publishing Limited 2008 Services marketing Marketing environment Customer loyalty Psychology Restaurants The notion that aspects of servicescapes may have a strong influence on customers...

... Marketing environment Arab countries This paperback book is a potted history of physical, cultural and intellectual relations between the West and the Arab/Islamic/Eastern world. Some of the statements, may, however, lead readers to wonder how much faith they can put in this book. Two basic examples...

... needed capital, but also an infusion of management know‐how, including marketing. Thus, it is quite likely that the openness of a region is linked to the market orientation of the local enterprises: © MCB UP Limited 1999 China Economic conditions Marketing concepts Marketing environment...

... and the environmental context[ 11, p. 35 ]. Similarly, Walters notes that: © MCB UP Limited 1995 Channel management Entrepreneurship Export Marketing environment As the forces of globalization gain greater momentum, firms in both developed and developing countries are increasingly forced...

... American marketing academicians and their European colleagues is examined. © MCB UP Limited 1991 Marketing environment Education Europe Marketing theory USA ...

... in great detail all the information within the available parameters and tabulates this is great style. Concludes that the observation of the LDC market systems were used even though these were not always of good repute. © MCB UP Limited 1982 Consumer marketing Marketing environment Market...

... influences in addition to economic pressures. © MCB UP Limited 1979 Channel relationships Marketing environment Economic conditions Inflation | 179 Manufacturer/Retailer Relationships by David Walters It is unlikely that the food manufacturing and distribution industry has dealt...

...Ian Fenwick Examines various models of retail branch performance. Relates branch success to the various characteristics of its marketing environment. Suggests that these assist decision making not only in planning for new branch development, but also in evaluating the performance of existing...

...Robert M. March Suggests some ways in which Western firms in Japan can adapt their marketing policies to the peculiarities of the Japanese marketing environment. Stresses the need to appoint a long‐term manager who has a sensitive attitude to the local environment and who allows a good deal...

... as a nascent, largely misunderstood function in urban public transport management. © MCB UP Limited 1975 Urban environment Passenger transport Organizational performance Marketing environment | 117 Some Organisational Problems Facing Urban Passenger Transport Marketing* by P. J. Hovell and W...

... dobrej robocie, Ossolineum, 1969. 146 © MCB UP Limited 1972 Marketing environment Poland Business development Authority ...

... that much of marketing analysis must be satisfaction ‐ rather than optimisation‐oriented and thus a considerable proportion of measurements observed are concerned with effectiveness rather than efficiency and must be recognised as such. © MCB UP Limited 1969 Marketing environment Efficiency...