... and based on its first dimension, market intelligence generation. Research limitations/implications Further research in this field should be conducted using other tools offered by neural network modelling. Practical implications Managers should give more attention to cross‐functional co‐ordination...

...Jonathan L. Calof; Sheila Wright; Craig S. Fleisher Purpose The paper seeks to show how the increasingly popular use of data and information acquired from open sources (OS) impacts competitive and marketing intelligence (C/MI). It describes the current state of the art in analysis efforts of open...

... is known as an intelligence capacity? In a Market Wire (2007) press release, it was reported that: Business intelligence Competitive intelligence Forecasting Foresight Marketing intelligence Peripheral vision Competitive intelligence (CI) is regarded as a system of environmental...

... Marketing process Marketing intelligence Integrated marketing Those familiar with Stephen Brown's previous work know that he is marketing's literary laureate, combining as he does the devilishness of an Irish raconteur and the cleverness of a scholarly trickster. But with this book he has created...

... to reinforce the view that the intelligence obtained is then used to aid marketing‐related decisions. Competitive analysis Intelligence Marketing intelligence Canada United Kingdom Europe The concept of intelligence in general and marketing intelligence (MI) in particular has grown both...