... risk Social exchange theory Social media virtually present others Consumer behaviour Employee communications Interaction Perception Consumer attitudes Services marketing Marketing research Interface management “Wow, we sound a bit precious, don’t we. I grow strawberries...

... 06 2018 26 06 2018 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Consumer behaviour Decision making Marketing research However, previous studies have only examined attribute NA rather than alternative NA. This study aims...

... for those looking to publish their research in academic journals. Design/methodology/approach The paper takes a reflective, discursive approach, and also reviews a wide range of topics relevant to marketing researchers. Findings The author finds that EJM has grown substantially on many...

... and negative WOM. © Emerald Group Publishing Limited 2014 Consumer behavior Marketing research Due to its informal, interpersonal nature, word of mouth (WOM) is a potentially powerful and credible communication source (e.g. Harrison-Walker, 2001). Previous research has examined WOM...

...Kam C. Chan; Pikki Lai; Kartono Liano Purpose The objective of this paper is to simultaneously identify influential articles, journals, institutions, and researchers in marketing research in recent years using a threshold citation analysis. Design/methodology/approach The threshold citation...

... and marketing Game theory Marketing research The surge in the growth of information technology has given businesses an unprecedented marketing opportunity for easy and vast access to customers and for firms. According to ComScore Networks, online retail spending in 2006 reached $102.1 billion, marking...

... its various audiences. © MCB UP Limited 2001 Corporate identity Corporate image Corporate communications Marketing research At the turn of the twenty‐first century, the notions of image and identity are receiving growing scholarly and managerial attention. While contemporary...

... marketing as a means of undertaking research in areas of their own theoretical interest. © MCB UP Limited 2001 Marketing research Marketing theory Management education Capitalism versus communism, pure competition versus monopoly, globalisation versus domestic competition, qualitative...

...Evelenagh Maguire Rim   Atassi Fakhouri , Madeline   Janssens and Jan   Pollaerts . Facing Arab Women: Exploring Motivational Marketing Research in the Arab World . Belgium : Garant   1999 . 111 pp. , ISBN: ISBN 90‐5350‐803‐1 Marketing research Women...

... international input. Recommendations are made on how to increase the international cross‐fertilization of marketing knowledge. © MCB UP Limited 2000 Marketing research Globalization Joint ventures Information exchange Information is a crucial strategic resource. This is particularly the case...

... and limited success of the late introduced differentiated products in the marketplace. This study attempts to explain the problem using data regarding organic food products. The repercussions of the problem are also assessed. Marketing research Consumer behaviour Organic food Product differentiation...

... as by market‐specific factors with the former having a facilitating effect and the latter a coercive effect. © MCB UP Limited 1999 Market orientation Empirical research Organizational performance Relationship marketing Marketing research Several research efforts have been focused...

... to their relative scope; in Study 2, students (N = 18) acting as judges rated 18 consumer situations according to their respective contingency categories predicted by the model. Study 3 involved a simplification of the procedure tested in the second experiment: two market research executives used simplified...

...: A European Perspective . Chichester : John Wiley and Sons   1998 . 619 + xxii pp , ISBN: 0‐471‐97513‐3 © MCB UP Limited 1999 --> behaviour Europe Marketing research Psychology USA Face it: marketing is an American subject. The text books that we have traditionally tended...

... MCB UP Limited 1999 Groups Marketing planning Marketing research Retailing Spain Strategic marketing the need to concentrate the activity of the firm in solid strategic options; the development of new systems of analysis and vigilance of the environment; the reinforcing...

... --> g mix Marketing research Marketing strategy Sponsorship Sport Any book on sports marketing is confronted with the challenge of addressing both components of the topic. Marketing must be treated in its own terms, e.g. products, markets, research and information-gathering, and marketing...

...Richard L. Irwin; D. Zwick; William A. Sutton © Emerald Group Publishing Limited 1999 Franchising Marketing management Marketing planning Marketing research Sport USA It has been argued that a for-profit business would not survive without effective marketing operations...

...Gillian C. Hopkinson; Davashish Pujari © Emerald Group Publishing Limited 1999 Consumer behaviour Consumer marketing Factor analysis Marketing research Marketing theory Sport “Experience” is gaining popularity in marketing research. Interest in the experience of consumption...

... to smaller firms. © MCB UP Limited 1999 Business policy Marketing activities Marketing management Marketing research Medium‐sized business United Kingdom During the 1980s, the UK witnessed a strong surge of interest in marketing and the need to improve competitiveness at the level...

...Patrick E. Murphy Bodo   Schlegelmilch . Marketing Ethics: An International Perspective . London : International Thomson Business Press   1998 . Distribution Ethics Marketing research Pricing Product management Promotion Bodo Schlegelmilch is uniquely...