...G. Tomas M. Hult; O.C. Ferrell; Patrick L. Schul This study examines the effects of transformational and transactional leadership behaviors on cycle time, customer orientation, and relationship commitment in the purchasing process of a multinational services organization. The focus...

... as a dynamic process. © MCB UP Limited 1998 Country of origin Globalization International marketing Marketing management Multinationals The objective of this paper is to propose a dynamic model of country‐of‐origin (CO) effect. While there is no consensus definition of CO (Sauer et...

... salesforce of a large Fortune 500 organization. Provides strong support for the hypothesized model relationship. Presents a discussion and implications of the results along with a summary of needed future research. © MCB UP Limited 1997 Multinationals Sales management Services marketing...

... of the former socialist multinationals. Concludes with a discussion of these results, and an evaluation of the extent of the processes of transition of these organizations from socialist multinationals to capitalist entrepreneurs. As a result of the rapid pace of political and economic change in the former...

.... Decision making European Union Marketing mix Multinationals USA The past 35 years have witnessed much progress in two related areas:the enlargement and deeper integration of the original European Common Market, now the European Union (EU); and the debate about the merits of standardizing marketing...

... channels. One major conclusion is that the legal dimension needs to be kept in mind at the earliest stages of developing an international marketing strategy. © MCB UP Limited 1994 Advertising Competition Distribution channels European Union Legislation Marketing strategy Multinationals...

...Marylyn Collins Addresses the growing incidence of corporate philanthropy on the part of multinational corporations, not only in their country of origin,but also on an increasingly international scale. Defines the term“global corporate philanthropy” (GCP), and reviews the environmental factors...

...Ho‐Fuk Lau Results of this study confirms the contention that the theory of internalization is also applicable to small, low‐technology MNEs. But modifications are suggested when applying to small export oriented multinationals. The development of these firms relies more on soft technology than...

... also suggest product category and industry, ownership structure and nationality of the parent as three factors underlying the degree of marketing standardisation. © MCB UP Limited 1991 Marketing strategy Multinationals Turkey ...

..., tobacco, alcoholic beverages, food and drug specific, and infant formula advertising have also come under government scrutiny in national and international settings. © MCB UP Limited 1991 Advertising Developing countries Health Regulations Multinationals ...

... to problem solving is very important. Posits that with the growth and importance of international markets, a multinational enterprise is now the keystone of successful worldwide operations. Sums up by stating there are various problems faced by transnational enterprises and many challenges that confront...

...) to British Leyland. Outlines the attitudes of Brazil, the Soviet Union, the People's Republic of China and Japan to technology transfer. Concludes that while technology transfer has flourished, there is still a long way to go in refining it. International trade Japan Multinationals Technology transfer...

... as nations develop, start trading internationally and set up their own marketing systems. © MCB UP Limited 1982 Economic growth Marketing Multinationals 64 | The Role of Marketing in Economic Development by Joanna Kinsey Never before has the need for effective marketing as a means...

...Alan Smallman Examines pricing of goods in multinational ownership when transferred between countries. Reveals that the price set at this point is important in that it can be used for calculating duties and taxes, which in turn concerns the accounts of both the marketing and manufacturing firms...

... marketing approach employed by a select group of multinational companies. The authors note that many companies take a theme or campaign that has been successful in one market, often their domestic market, and employ it in multiple markets; their approach is to make local subsidiaries operate within strict...

...Stephen Young; Neil Hood Presents the results of an empirical study of the activities of US multinationals manufacturing in Scotland. Provides an examination of the aspects of strategies for market entry and development. Concentrates specifically on market planning issues, providing data...