... a different classification scheme based on the subset of brand profiles that have led to an actual purchase will be conducted. The basic two‐step idea was also applied in a study on luxury hotels by Mazanec (1995), who employed neural networks methodology for representing the perceptual profiles by a grid...

... by the complexity of the underlying factors and their interrelatedness. Traditional regression techniques are not effective in analysing data with high levels of multi‐collinearity and missing information, typical in many studies of buyer behaviour. Makes use of a relatively new technique– neural network analysis...

...Bruce Curry; Luiz Moutinho Examines the theoretical base of the neural network technique showing, for example, that it is linked in formal and practical terms with expert systems and that it uses a statistical approach. After beginning with a discussion of models of information processing...