... 2011 Organizational culture Relationship marketing Modelling The emergence of relationship marketing signified a paradigm shift in marketing theory and practice (Grönroos, 1997 ; Sheth and Parvatiyar, 2002) from the traditional transactional approach. This new relationship...

... Organizational culture Until recently, discussion of brand management has generally focused on business‐to‐consumer marketing, and academic studies have implied that branding has limited practical relevance in the business‐to‐business context. For example, in one survey of German business‐to‐business...

... common method bias. Organizational culture Market orientation Human resource management Customer service management Organisational capabilities enable organisations to deliver superior customer value consistently (Narver et al., 2004). Hult and Ketchen (2000) identify four...

... that creates opportunities via driving the market with innovative offerings to drive brand performance at a higher level than those who seek only to respond to the market. © Emerald Group Publishing Limited 2007 Market orientation Organizational culture Innovation Brand management Australia...

... Limited 2006 --> Brands Corporate brands Organizational culture Culture Jonathan E. Schroeder and Miriam Salzer‐Morling's edited volume is entitled Brand Culture and published by Routledge. The editors are joined by a diverse group of contributors, and this diversity is also...

... a positive relationship with the availability of CVI tools and support. H3c. High‐quality managers in the organisation have a positive relationship with socialisation processes on CVI. Corporate identity Corporate communications Organizational culture Logos The Netherlands...

... associated with implementing action research, addressing three important and related questions. First, are marketers specifically (and people in organizations, more generally) truly reflective? Is reflection suited to some organizations' authoritarian realities? Second, how is a strong organizational culture...

...). © Emerald Group Publishing Limited 2004 New products Bureaucratic organizations Organizational culture Marketing For many companies, new product development (NPD) speed is a central component of their competitive strategy (Datar et al., 1997 ; Radas and Shugan, 1998...

... the thesis that it is important to bring the (whole) corporation into corporate branding. © MCB UP Limited 2003 Branding Strategic planning Organizational culture Brand image Among the changes that businesses make as they move toward globalisation is a shift in marketing emphasis from...

... delivery across all stakeholders. By viewing these factors within a systems perspective, greater services brand consistency can result. © MCB UP Limited 2003 Services Brands Success Organizational culture In the services sector it is common to see firms following a monolithic branding...

... and Wilson (1998) establish such a link in the context of the not‐for‐profit further education sector in the UK. © MCB UP Limited 2002 Health care Services marketing Customer orientation Organizational culture Value According to Gadrey and Gallouj (1998), Gummesson (1997), Varey...

...John M.T. Balmer; Cees B.M. van Riel; Mary Jo Hatch; Majken Schultz Addresses the relationship between organizational culture, identity and image. Argues that contemporary organizations need to define their corporate identity as a bridge between the external position of the organization in its...