... Internal branding Brand communications Brand leadership Organizational structure Culture Rewards Training Brand-centered HRM Employee commitment In brand parlance, creating a brand identity is an indispensable precursor to building brand image (Kapferer, 2012). The successful transformation...

... to achieve them (Lumpkin and Dess, 1996). It is expected that successful entrants are likely to adopt aggressive market share strategies. Organizational structure Headquarters Subsidiaries Marketing strategy Over the last two decades, firms from the newly industrialised countries (NICs...

... Organizational structure As the new millennium begins it would appear that turbulent competitive conditions will continue. Consequently, many academics and practitioners continue to forward the concept of market orientation as a potential saviour for stressed organizations (see for example, Eppes, 1997...

...Vlasis Stathakopoulos This article examines the relationships among two types of strategy (defender and prospector), two types of evaluation systems (output‐oriented and behavior‐oriented), and one dimension of organizational structure (centralization) and their interactive effects on the job...

... organizational structure. Discriminant function analysis suggests that style and organicity may influence internal organizational capabilities in areas such as innovation, employee productivity and the management of quality. Recognizes that the study was, however, unable in the SME sector to validate the Covin...

... orientation Marketing Organizational structure United Kingdom A business enterprise can be seen as an organized collection of functions and tasks, each managed by distinct but interrelated groups of people. The way in which such groupings are structured rests upon assumptions about the ideal way...

... Control Organizational structure ...

... to have had important influences on pricing behaviour and ultimately marketing performance; and during the period studied marketing efficiency improved which reflected in price reductions. © MCB UP Limited 1985 Food industry Marketing strategy Northern Ireland Organizational structure...

... that identification of the product manager with his brand is the most crucial factor in favour of the product management system. © MCB UP Limited 1975 Fast‐moving consumer goods Product management Marketing Management Organizational behaviour Organizational structure | 129 The Product Management...

... of the context of the marketing specialism. © MCB UP Limited 1970 Marketing activities Specialisation Organizational structure The structure of the marketing specialisms in their context by D. S. Pugh London Graduate School of Business Studies This paper attempts to formulate the characteristics...