... Consumer behavior Gestalt theory Experiment Purchase intention Consumer marketing Purchasing Packaging Product attributes Functionality Package design Since 1956, The Flexible Packaging Association has given awards for packaging designs in different categories (FPA, 2018). One of the entry...

...Stacey Baxter; Jasmina Ilicic; Alicia Kulczynski Purpose This paper aims to introduce pseudohomophone phonological priming effects (non-words that sound like real words with a single semantic representation, such as Whyte primes white) on consumers’ product attribute and benefit-based judgments...

... on perceptions of spokesperson–product fit. Consumer Advertising Attitude Phonetic symbolism Congruence Verbal match-up Spokesperson name Product attributes Spokespeople are widely used in advertising to attract consumer attention and to stand out in cluttered media space (Friedman and Friedman...

... saviour through the application of marketing mechanisms to tackle social, environmental and economic problems (McKenzie-Mohr, 2000 ; Peattie and Peattie, 2009). Cluster analysis Sustainability Consumer attitudes Conjoint analysis Product attributes While successful companies such as Ben...

... underlying mechanism, but also identifies the product attributes that contribute to this effect. Yael Steinhart can be contacted at: ysteinhart@gsb.haifa.ac.il © Emerald Group Publishing Limited 2012 Explicit and implicit promises External and internal sources of information Product...

... Publishing Limited 2009 Customer satisfaction Hospitality services Knowledge management Service delivery Product attributes Norway Because of the assumed importance of atmosphere – and because atmosphere is at least partly created by managers and employees – managers often try...

... interviews in the fifth largest Turkish City of Konya. Study findings indicate that Turkish consumers had significantly different perceptions of product attributes for the products coming from countries of different levels of socio‐economic and technological development. Results lend support to earlier...

...Günther Botschen; Eva M. Thelen; Rik Pieters Although the basic idea of benefit segmentation lies in using causal, as opposed to descriptive, factors as segmentation criteria, most of the empirical studies do not differentiate between product attributes and the benefit sought by consumers...