...-1939) by responding to anxieties in British society generated by social tension and fears of decline. This was facilitated by the establishment of a public relations department, which created “myths” of national identity and imperial unity through telecommunications, and national strength through...

...Eda Gürel; Bahtışen Kavak Purpose This paper aims to present a conceptual model for public relations specific to museums. Design/methodology/approach Based on relevant literature, a contingency model is developed for the public relations practices of museums. Findings The model offers...

...Gábor Hoványi The starting point of the second edition of Rethinking Public Relations is the conventional thought that we live in a Niagara of PR propaganda and that this dirty water is not clean enough to mix with the purer water of democracy. To answer this contradiction Mr Kevin Moloney – who...

...Michèle O'Dwyer Purpose The nature of the international corporate public relations function is the substance of ongoing debate by both leading public relations academics and practitioners, with the predominant body of literature advocating public relations as a management rather than a line...

...Carmen Lages; Luis Filipe Lages Purpose This paper identifies key forces influencing the degree of managerial public relations (MPR), i.e. the practice of public relations (PR) as a strategic tool. Design/methodology/approach Using survey data of nearly 300 PR consultants from English firms...

... derived from advertising and public relations executives who are developing integrated approaches and campaigns – as required and mandated by clients. Over and above this mandate, of course, they also have their own views as to what IMC is, and how it can best be operationalised. We commence the paper...

...Carmen Lages; Lyndon Simkin Public relations is variously defined: those within the PR sector tend to view their activities as having strategic and corporate impact, while many marketers classify PR as little more than a tactical ingredient of the promotional mix. This contrast is important, given...

... an activity associated with public relations rather than with marketing. The UK public relations industry defines lobbying as “the specific effort to influence public decision making either by pressing for change in policy or seeking to prevent such change” (Institute of Public Relations, 1994). In the USA...

...Gillian Hogg; Denis Doolan Considers the various roles that public relations practitioners play and the implications of those roles for the status of public relations within the organisation. Within the context of local authorities in Scotland, considers the organisational constraints within which...

...Danny Moss; Gary Warnaby; Louise Thame Examines the role of public relations within the UK retail sector and seeks to determine whether retailers use public relations strategically ‐ as a means of managing their relationships with key stakeholder publics ‐ or simply as a tactical publicity function...

...Philip J. Kitchen Considers the development of public relations in UK fast‐moving consumer goods (FMCG) firms. Argues that public relations is making some inroads into the traditional marketing promotional mix by acting either in a complementary way or in place of traditional advertising. Also...

... personal communications problems of the kind frequently encountered by public relations agencies, management consultants and lobby consultants. This monograph commences in Part I with a detailed description of the development, theory and practice of fund raising consultancy, including two descriptive case...