...Vishal Mehrotra; Rajat Roy Purpose This paper aims to make a novel proposition that different types of gamification rewards (symbolic versus verbal versus tangible) will have differential impacts on pay-what-you-want ( PWYW ) payments. Design/methodology/approach Three laboratory experiments...

... and an excellent reward system are the key operationalizations of internal branding. Furthermore, employee’s personal (education, age and gender) and job (tenure, work status and level of customer orientation) characteristics significantly moderate the internal branding–employee commitment relationship...

... analytics and household energy meters. The data are analyzed using ANOVA’s and structural equation modeling. Findings The findings demonstrate: gamification significantly enhanced consumers’ knowledge, attitudes, behavioral intentions and realized bill savings compared to a control group; reward-based...

...Mauricio Palmeira; Nicolas Pontes; Dominic Thomas; Shanker Krishnan Purpose A fundamental aspect of hierarchical loyalty programs is that some consumers get rewards that others do not. Despite the widespread use of such programs, academics have long debated whether these benefits are outweighed...

...Gary R. Gemmill; David L. Wilemon Examines some of the interpersonal barriers faced by product managers in obtaining interface support. Suggests an influence matrix exists in project management, consisting of four basic types of influence: reward power; punishment power; expert power; and referent...