... analysis and structural equation modelling. Findings The hierarchical country image model fitted the data well in the two European countries, but not in the two Asian countries. It appears that the hierarchical relationships proposed by the model require a high level of familiarity with and knowledge...

... but not for the non-luxury brand. © Emerald Group Publishing Limited 2015 Branding Structural equation modelling Status consumption Need for uniqueness Self-congruity Social desirability In the current work, we focus on self-congruity as conceptualized by Sirgy et al. (1997...

... the graduate and undergraduate students enrolled in a large university in the northeastern USA. Out of 660 questionnaires distributed, 509 were usable. Data were analysed using confirmatory factor analysis and structural equation modelling. Findings – Results show that website stickiness and website...

... of CRM. This paper introduces and tests a conceptual model for understanding consumer responses to CRVS using structural equation modelling (SEM). In presenting and justifying the model, we argue it transcends previous frameworks by modelling the relationships between, and predictors of, three...

... breastscreening service. Data were analysed using Structural Equation Modelling (SEM). Findings – The findings indicate that functional and emotional value are created from organisational and customer resources. These findings indicate that health service providers and customers are jointly responsible...

... Limited 2013 Intention Habit strength Loyalty Structural equation modelling Food Consumer behaviour Customer loyalty Research on marketing argues that strategies to gain consumer loyalty and to prevent consumers from switching to a competitive product are essential business...

... Emerald Group Publishing Limited 2013 Local Agenda 21 Network effect Social marketing Government‐to‐government Structural equation modelling Sustainable development This research studies the “network effect” (Frels et al., 2003) as a social marketing tool capable of bringing...

...Francisco J. Martínez‐López; Juan C. Gázquez‐Abad; Carlos M.P. Sousa Purpose Structural equation modelling (SEM) is a method that is very frequently applied by marketing and business researchers to assess empirically new theoretical proposals articulated by means of complex models...

... Consumer behaviour Structural equation modelling Anticipating a great holiday and after a long flight, you learn that the hotel has accidentally double‐booked your room and it is no longer available. You are confused by a myriad of thoughts and emotions. The situation is unfair – anger...