... analysis and structural equation modelling. Findings The hierarchical country image model fitted the data well in the two European countries, but not in the two Asian countries. It appears that the hierarchical relationships proposed by the model require a high level of familiarity with and knowledge...

... for self-congruity complete with its antecedents and consequences and tested it in the context of a luxury versus non-luxury brand. © Emerald Group Publishing Limited 2015 Branding Structural equation modelling Status consumption Need for uniqueness Self-congruity Social desirability...

... the graduate and undergraduate students enrolled in a large university in the northeastern USA. Out of 660 questionnaires distributed, 509 were usable. Data were analysed using confirmatory factor analysis and structural equation modelling. Findings – Results show that website stickiness and website...

... Emerald Group Publishing Limited 2013 Cause related voucher schemes Structural equation modelling Grocery retail Vouchers Retailing Western markets have witnessed increased practitioner and academic interest in cause-related marketing (CRM) (Adkins, 1999 ; Barone et al...

... breastscreening service. Data were analysed using Structural Equation Modelling (SEM). Findings – The findings indicate that functional and emotional value are created from organisational and customer resources. These findings indicate that health service providers and customers are jointly responsible...

... in Europe, such as the Nordic countries (Echebarria et al., 2009). © Emerald Group Publishing Limited 2013 Local Agenda 21 Network effect Social marketing Government‐to‐government Structural equation modelling Sustainable development This research studies the “network...

...Francisco J. Martínez‐López; Juan C. Gázquez‐Abad; Carlos M.P. Sousa Purpose Structural equation modelling (SEM) is a method that is very frequently applied by marketing and business researchers to assess empirically new theoretical proposals articulated by means of complex models...

... Limited 2013 Intention Habit strength Loyalty Structural equation modelling Food Consumer behaviour Customer loyalty Research on marketing argues that strategies to gain consumer loyalty and to prevent consumers from switching to a competitive product are essential business...

... failure Service recovery Consumer behaviour Structural equation modelling Anticipating a great holiday and after a long flight, you learn that the hotel has accidentally double‐booked your room and it is no longer available. You are confused by a myriad of thoughts and emotions. The situation...