...’ and distributors’ online content and 30 interviews with stakeholders. Leximancer was used to map marketing communications, and participant narratives were thematically analysed using terroir and authenticity frameworks. Findings Stakeholders recognised the potential of terroir to support a shared, origin-based...

...Stephen Charters; Nathalie Spielmann; Barry J. Babin Purpose The aim of this paper is to consider place as a value proposition, in the context of Resource-Advantage Theory, by analysing the concept of terroir, including its antecedents and consequences. Design/methodology/approach The authors...