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1-20 of 67
Keywords: Trust
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2026) 60 (13): 857–899.
Published: 26 August 2026
... and capacity, are important drivers of LP engagement. In addition, results also show that LP engagement leads to retailer engagement and customer loyalty (both attitudinal and behavioural loyalty). fsQCA results show that combination of trust, commitment and perceived benefits is the key configuration...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2026) 60 (13): 447–474.
Published: 27 April 2026
...Magnus Söderlund; Alona Natorina Purpose This study aims to examine one crucial assumption in the explainable artificial intelligence ( XAI ) literature, namely, that providing information with explanations of how an AI-based product works enhances understandability and trust. The study also...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2025) 59 (13): 332–357.
Published: 10 September 2025
...Jamal Abarashi; Prabash Aminda Edirisingha Purpose This research paper aims to understand the relationship between interpersonal trust and the material aspects of social exchange. It explores how interactions between exchange partners and their material objects contribute to the development...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2025) 59 (13): 55–84.
Published: 29 April 2025
... chatbot interactions. Study 1 investigates how non-human identity cues impact consumer trust and, subsequently, attitude towards the firm and intention to purchase the product offered. Study 2 tests these effects across different levels of social presence. Study 3 examines consumer responses to different...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2025) 59 (5): 1318–1346.
Published: 21 April 2025
...Kendra Fowler; Veronica L. Thomas Purpose Drawing on objectification theory and literature exploring sex appeals and ethics in advertising, this paper aims to investigate how brand partnerships with sexualized influencers (both human and virtual) affect consumers’ trust in and attitude toward...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2024) 58 (13): 56–80.
Published: 20 May 2024
...-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Complex services Costs Investment fees Value of simplicity Trust As a result of the level...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2024) 58 (4): 869–899.
Published: 05 March 2024
... only Commitment Trust Dependence Strategic performance Financial performance Firms build and stay in Business-To-Business (B2B) relationships for a variety of reasons, but not all partnerships are ideal. Common wisdom is for firms to pursue relationships characterized by trust...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2023) 57 (9): 2486–2512.
Published: 13 July 2023
...Billy Sung; Stephen La Macchia; Michelle Stankovic Purpose This study aims to examine how the appraisal of both incidental and direct positive other-agency emotions (vs self-agency emotions) enhances brand trust and, subsequently, brand attitudes. Design/methodology/approach The paper presents...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2023) 57 (4): 1014–1036.
Published: 14 March 2023
... preferences with the risk characteristics. Findings The results show that i) four types of sharing platforms are categorised in terms of the risk perceived by the supply and demand side, and ii) four types of regulation preferences are clustered, drawing on the power and trust elements proposed from...
Includes: Supplementary data
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2023) 57 (2): 453–478.
Published: 02 January 2023
...Liwen Wang; Jason Lu Jin; Defeng Yang Purpose Contracts and trust are two prominent governance mechanisms in buyer–supplier exchanges, yet controversy persists regarding the interplay between contracts and trust. This study aims to provide a new perspective to understand the debate...
Journal Articles
Wei Shao, Jordan W. Moffett, Sara Quach, Jiraporn Surachartkumtonkun, Park Thaichon, Scott K. Weaven, Robert W. Palmatier
Journal:
European Journal of Marketing
European Journal of Marketing (2022) 56 (12): 3418–3452.
Published: 10 October 2022
... Limited Licensed re-use rights only Crisis communication Apology Trust Authenticity Crisis response strategy Legal costs An incomplete apology is the simplest version, containing only cognitive and affective (no conative) components. It provides general information about...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2022) 56 (11): 3107–3137.
Published: 19 August 2022
...Marco Francesco Mazzù; Angelo Baccelloni; Simona Romani; Alberto Andria Purpose This study aims to reveal the implications that trust, as a key driver of consumer behaviour, might have on consumer acceptance of front-of-pack labels (FOPLs) and policy effectiveness. By conducting three studies...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2022) 56 (6): 1684–1720.
Published: 29 October 2021
...Reema Singh Purpose Given the growing prominence of voice-activated artificial intelligent devices (VAIs) as the strategic market-facing technology for grocery purchases, this article aims to bring together theories on anthropomorphism, trust, emotional attachment, self-connection and self...
Journal Articles
Benefits and challenges of developing an eco-social orientation: implications for marketing practice
Journal:
European Journal of Marketing
European Journal of Marketing (2021) 55 (4): 1155–1176.
Published: 26 November 2020
... value and manager trust. Economic performance is highest when both indicators are simultaneously high. Research limitations/implications This study tests the relationships between social and EOs and performance. As such, the exploratory data in this study are US-centric and self-assessment in design...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2021) 55 (3): 894–924.
Published: 12 October 2020
... to which the CI of a foreign made product influences consumers’ attribution of blame and trust and, ultimately, their future purchase intentions after the product is involved in a crisis. Design/methodology/approach A 2 (country) × 3 (crisis type) quasi experimental design was used, with data collected...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2021) 55 (1): 219–246.
Published: 13 August 2020
... protection can deprive consumers of privacy empowerment and damage consumer trust to trigger privacy concerns and subsequent defensive responses. Also, the fsQCA revealed five causal configurations to explain high consumer defensive behaviours. Research limitations/implications This study identifies...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2020) 54 (9): 2139–2170.
Published: 29 June 2020
.... Husni Kharouf can be contacted at: aa1092@coventry.ac.uk 01 10 2019 12 03 2020 08 05 2020 19 05 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Trust Signaling theory Customer satisfaction Brand familiarity Signal...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2020) 54 (7): 1731–1760.
Published: 29 May 2020
... through the influence that this climate has on two relational social capital variables, one in the family area (the identification of the family managers with the FF) and the other in the business area (the level of trust between the members [family and non-family] of the top management teams [TMTs...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2020) 54 (6): 1225–1246.
Published: 14 February 2020
..., satisfaction, trust and commitment) on customer loyalty, using both offline and online platforms. Findings The findings show that both social and technical chains of effects are viable channels for B2B service firms to build customer loyalty; however, mixing of both social and technical resources results...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2018) 52 (7-8): 1679–1703.
Published: 08 June 2018
... on how trust, privacy, emotions and experience combine to increase or mitigate intention to purchase towards the development of new emotion-centric theories and the design and provision of personalized services and presenting a step-by-step methodological approach for how to apply fsQCA in e-commerce...
