Keywords: Trust
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Journal Articles
European Journal of Marketing (2026) 60 (13): 857–899.
Published: 26 August 2026
... and capacity, are important drivers of LP engagement. In addition, results also show that LP engagement leads to retailer engagement and customer loyalty (both attitudinal and behavioural loyalty). fsQCA results show that combination of trust, commitment and perceived benefits is the key configuration...
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European Journal of Marketing (2025) 59 (5): 1318–1346.
Published: 21 April 2025
...Kendra Fowler; Veronica L. Thomas Purpose Drawing on objectification theory and literature exploring sex appeals and ethics in advertising, this paper aims to investigate how brand partnerships with sexualized influencers (both human and virtual) affect consumers’ trust in and attitude toward...
Journal Articles
European Journal of Marketing (2024) 58 (13): 56–80.
Published: 20 May 2024
...-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Complex services Costs Investment fees Value of simplicity Trust As a result of the level...
Journal Articles
European Journal of Marketing (2024) 58 (4): 869–899.
Published: 05 March 2024
... only Commitment Trust Dependence Strategic performance Financial performance Firms build and stay in Business-To-Business (B2B) relationships for a variety of reasons, but not all partnerships are ideal. Common wisdom is for firms to pursue relationships characterized by trust...
Journal Articles
European Journal of Marketing (2023) 57 (9): 2486–2512.
Published: 13 July 2023
...Billy Sung; Stephen La Macchia; Michelle Stankovic Purpose This study aims to examine how the appraisal of both incidental and direct positive other-agency emotions (vs self-agency emotions) enhances brand trust and, subsequently, brand attitudes. Design/methodology/approach The paper presents...
Journal Articles
European Journal of Marketing (2023) 57 (4): 1014–1036.
Published: 14 March 2023
... preferences with the risk characteristics. Findings The results show that i) four types of sharing platforms are categorised in terms of the risk perceived by the supply and demand side, and ii) four types of regulation preferences are clustered, drawing on the power and trust elements proposed from...
Includes: Supplementary data
Journal Articles
European Journal of Marketing (2023) 57 (2): 453–478.
Published: 02 January 2023
...Liwen Wang; Jason Lu Jin; Defeng Yang Purpose Contracts and trust are two prominent governance mechanisms in buyer–supplier exchanges, yet controversy persists regarding the interplay between contracts and trust. This study aims to provide a new perspective to understand the debate...
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European Journal of Marketing (2021) 55 (3): 894–924.
Published: 12 October 2020
... to which the CI of a foreign made product influences consumers’ attribution of blame and trust and, ultimately, their future purchase intentions after the product is involved in a crisis. Design/methodology/approach A 2 (country) × 3 (crisis type) quasi experimental design was used, with data collected...
Journal Articles
European Journal of Marketing (2021) 55 (1): 219–246.
Published: 13 August 2020
... protection can deprive consumers of privacy empowerment and damage consumer trust to trigger privacy concerns and subsequent defensive responses. Also, the fsQCA revealed five causal configurations to explain high consumer defensive behaviours. Research limitations/implications This study identifies...
Journal Articles
European Journal of Marketing (2020) 54 (9): 2139–2170.
Published: 29 June 2020
.... Husni Kharouf can be contacted at: aa1092@coventry.ac.uk 01 10 2019 12 03 2020 08 05 2020 19 05 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Trust Signaling theory Customer satisfaction Brand familiarity Signal...
Journal Articles
European Journal of Marketing (2020) 54 (7): 1731–1760.
Published: 29 May 2020
... through the influence that this climate has on two relational social capital variables, one in the family area (the identification of the family managers with the FF) and the other in the business area (the level of trust between the members [family and non-family] of the top management teams [TMTs...
Journal Articles
European Journal of Marketing (2020) 54 (6): 1225–1246.
Published: 14 February 2020
..., satisfaction, trust and commitment) on customer loyalty, using both offline and online platforms. Findings The findings show that both social and technical chains of effects are viable channels for B2B service firms to build customer loyalty; however, mixing of both social and technical resources results...
Journal Articles
European Journal of Marketing (2018) 52 (7-8): 1679–1703.
Published: 08 June 2018
... on how trust, privacy, emotions and experience combine to increase or mitigate intention to purchase towards the development of new emotion-centric theories and the design and provision of personalized services and presenting a step-by-step methodological approach for how to apply fsQCA in e-commerce...

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