...” with an adless newspaper in New York in 1940. It was made by Ralph Ingersoll, former general manager TIME Inc. It lasted till 1948 and was titled, PM. © MCB UP Limited 1987 Newspaper Industry UK 27 Trust in God But Not in Luce by Ray Boston Former Director of the Centre for Journalism...

... Trade associations UK 27 Half a Century of Professional Bodies in Sales Promotion by Faith Legh* Editor, Incentive Today Magazine "History." said the late Henry Ford, "is bunk". Such a shattering utterance could be made only by a genius. Nevertheless, history in the writing is liable to get somewhat...

... collected data on want‐based purchasing reasons and used perceptions from independent samples from UK housewives. Posits that two salient reasons exist for studying such consumption (not purchasing) phenomena: first, experiential aspects of consumption; and second, consumption phenomena (or its anticipation...

...Gordon E. Greenley; Alan S. Matcham Focuses on a survey (and its results) carried out to investigate the marketing orientation of the companies who supply the UK's service of incoming tourism. Provides indications from the survey results that there are indications of low levels of marketing...

...L.W. Hardy; E. Davies Analyses issues surrounding the marketing of services in the UK construction industry. Examines the state of the UK construction industry, and its impact on the gross national product. Highlights the elements of desk and empirical research used for the study, each divided...

...D.B. Stewart Profiles the changing face of the UK automobile market 1978‐80. Examines the changing fortunes of the four major British producers – BL, Ford, Vauxhall and Talbot – in the light of political and economic factors and the emergence of increased competition from imports. Outlines methods...