...Nick Lee; John Saunders; John Saunders; Nick Lee Purpose To introduce the contents of this special issue on research in marketing and comment on the development of the discipline in UK universities. Design/methodology/approach Relates each paper to a taxonomy of academic research and comments...

...Sandra S. Liu; Alan J. Dubinsky University administrators are facing increasingly difficult times as public funds are contracting and accountability for the use of such moneys is increasing. With these financial exigencies, universities must seek alternative means of generating revenues to support...

... that university marketing departments have experienced fast growth in student enrolments in the past year, and they expect overall enrolments to grow by about 15 percent over the next five years. Research interests among staff span a broad range of topics, and research productivity appears to compare favourably...

... of the findings. © MCB UP Limited 1997 Australia Customer satisfaction Higher education Service quality Universities Consumer satisfaction and service quality continue to attract the attention of researchers and practitioners in a wide variety of disciplines. This is not surprising, since...

...John M.T. Balmer; Cees B.M. van Riel; Michael J. Baker; John M.T. Balmer Describes the initiation and development of a corporate identity/visual identity programme, using a major UK university as a case study. Concludes that assessing a visual identity can be useful in identifying organizational...

...Scott J. Edgett; Carman W. Cullen Focuses on the selection by students of their preferred universities as an example of a high involvement consumer decision process in a service organization setting. Provides a cross‐cultural comparison between undergraduates in two medium‐sized Canadian...

...David J. Carson Looks at the recent development of the teaching of marketing to the owners and managers of small business. Considers the requirements of education of small businesses and the differences that arise. Investigates the attempts of the marketing group of the University of Ulster...

...Gordon Wills Describes how one university school applied the principles and practices of marketing to short course activities between 1975 and 1979. Reveals that the application afforded good commercial success. © MCB UP Limited 1981 Marketing Management development Universities...

...Gordon Wills BUSINESS SCHOOL GRAFFITI is a highly personal and revealing account of the first ten years (1965–1975) at Britain’s University Business Schools. The progress achieved is documented in a whimsical fashion that makes it highly readable. Gordon Wills has been on the inside throughout...