... through behavioral data analysis would significantly advance understanding of long-term value creation mechanisms. Similarly, cross-cultural studies comparing VAI adoption patterns across regions with different privacy orientations, technological infrastructures and cultural attitudes toward AI could...

.... Findings The findings contribute with new insight into how companies’ understanding of their surrounding network influence (facilitates or limits) relationship value creation. The authors find that companies continuously reflect on changes in their networks and the related changes in partners’ value...

...@uab.edu 02 04 2023 14 08 2023 14 10 2023 15 10 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Value creation Customer success management Selling and sales management Service ecosystems perspective The practice...

...) The consumer-dominant perspective affords a substantial increase in individual empowerment and effectively calls for an entirely new paradigm of agency and value creation in marketing (Anker et al., 2015). According to Anker et al. (2015) , the product- and service-dominant paradigms cannot...

...@coventry.ac.uk 06 12 2019 11 06 2020 08 08 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Social connection Service marketing Business-to-consumer gift Norm of positive reciprocity Relationship marketing Value creation...

... and structural equation modeling to answer its research questions. Findings Adopting a service marketing perspective helps understand how digital self-services can be incorporated in health-care delivery. The findings suggest that value creation within this context should be seen as an intertwined process...

...Sally Dibb and Marylyn Carrigan; Nadia Zainuddin; Rebekah Russell-Bennett; Josephine Previte Purpose – The purpose of this paper is to investigate the role of multiple actors in the value creation process for a preventative health service, and observe the subsequent impact on key service outcomes...