... Facial recognition technology Personal selling Babyface Service Online reviews eWOM A picture is worth a thousand words. This idiom is especially true in the context of service providers’ online profiles, as consumers frequently use these profile photos to make decisions in the service...

... word-of-mouth (eWOM), specifically in online reviews. The authors propose that female reviewers will use strong emotive terms, such as love, more frequently in online reviews than do male reviewers. The authors further propose that the gender of the reviewer influences audience responses...

...Hai-Anh Tran; Yuliya Strizhakova; Hongfei Liu; Ismail Golgeci Purpose This paper aims to examine counterfactual thinking as a key mediator of the effects of failed recovery (vs. failed delivery) on negative electronic word-of-mouth (eWOM). The authors further investigate the effectiveness of using...

...Elvira Ismagilova; Nripendra P. Rana; Emma L. Slade; Yogesh K. Dwivedi Purpose Numerous studies have examined factors influencing electronic word of mouth (eWOM) providing behaviour. The volume of extant research and inconsistency in some of the findings makes it useful to develop an all...

.... Viewers are more likely to comment on consumer photos portraying directed than undirected or no actions. Selfies, as visualised first-person narratives, facilitate eWOM more than elsies because of greater personified experiences. Selfies function as a means of self-expression (Pounders et al...