Jaguar uses game‐show techniques to get dealers up to speed

Techniques based on popular television game‐show culture and online gaming psychology were used to train car dealers around the world in the features of the new Jaguar X‐Type. The CD‐ROM‐based training, designed to appeal to the competitive spirit of the Jaguar dealer, was commissioned by Jaguar Cars Ltd as a practical, fun and user‐friendly bespoke e‐learning tool that could be sent to dealers ahead of the “traditional” launch training.