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Purpose

Discusses what motivates people who work in information technology and looks at ways that companies can retain their key personnel.

Design/methodology/approach

Describes a retention and reward strategy for information‐technology specialists.

Findings

Details the importance of having a clear job specification, proper business planning, the possibility of flexible working, an effective training and development policy, staff surveys and exit interviews.

Practical implications

Emphasizes that IT specialists need to feel that they do a job well and that their input is recognized, valued and rewarded.

Social implications

Reveals that the market for IT specialists remains buoyant, despite the economic downturn.

Originality/value

Stresses the importance of organizations looking after their valued IT staff if they want to retain them.

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