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Purpose

– This study aims to observe how apprentices are helping a UK hotel to attract young people keen to forge their careers in the hospitality business.

Design/methodology/approach

– The study outlines the reasons for the hotel’s apprenticeship policy, the form it takes and the results it is obtaining.

Findings

– It charts some of the successes, including staff retention and filling vacancies from within.

Practical implications

– The study explains how HTP Training manages the recruiting free of charge, from identifying a company’s needs to the successful appointment of the apprentice.

Social implications

– The study reveals that the life of one troubled girl has been turned round by her experience as an apprentice in the hotel’s kitchen.

Originality/value

– It provides the inside story of the apprenticeship program at a luxury hotel.

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