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Training Officers, Personnel Officers, Welfare Officers, Instructors and line managers find that much of their time is being taken up with activities related to destocking and labour shedding. But as well as this they also find that their everyday activities and roles are changing too. Increasingly they find themselves taking a caring role with staff; assisting whenever possible with their health, general welfare and mental well‐being. They find themselves talking with staff about general problems of living in today's changing world; about avoiding illness; ways of coping with social and personal disruption in their lives; about maintenance of sound health — even about avoiding health‐denying habits. At first sight all this seems due to the increased general population awareness of health and well‐being — the impact of Health Education Council public campaigns for instance. But is it? Is this the only reason?

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