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Volume 5, Issue 4
1 April 1987
International Journal of Bank Marketing Cover Image for Volume 5, Issue 4
Review Article| April 01 1987

Adoption Patterns of New Banking Technology in Southeast Asia

William R. Swinyard;
William R. Swinyard
Brigham Young University, USA
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Leow Ger Ghee
Leow Ger Ghee
University of Singapore
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-5937
Print ISSN: 0265-2323
© MCB UP Limited
1987
International Journal of Bank Marketing (1987) 5 (4): 35–48.
https://doi.org/10.1108/eb010816

ATM cardholders and nonholders in the Republic of Singapore have been researched. Cardholders and nonholders are contrasted in their demographic, attitudinal and social characteristics and in their experience with technical products. The findings indicate considerable differences between cardholders and nonholders on most measures. Further, the profile of ATM cardholders appears to be consistent with Rogers' (1983) generalisation of the early adopters of innovations.

Keywords: Automation, Banking, Banks, Consumer Attitudes, Singapore, Technological Change
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© MCB UP Limited
1987
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