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Volume 1, Issue 3
1 March 1983
International Journal of Bank Marketing Cover Image for Volume 1, Issue 3
Review Article| March 01 1983

An Exercise in Product Development for the 1980s:International Cash Management Service

Keith Haaroff
Keith Haaroff
Controller of Advisory and Payment Services Marketing Department, Midland Bank International, London
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-5937
Print ISSN: 0265-2323
© MCB UP Limited
1983
International Journal of Bank Marketing (1983) 1 (3): 56–68.
https://doi.org/10.1108/eb010729

The author takes one example of product development, the introduction by Midland Bank in 1982 of its International Cash Management Service, in order to highlight the way that a new product may in practice be brought to the market.

Keywords: Banks, Product Development, Cash Management
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© MCB UP Limited
1983
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