The role of the independent professional accountant as intermediary in the small business‐bank relationship is investigated by means of field interviews with bankers, entrepreneurs and business advisers. Research on expectations management in the area of small business‐bank interface underpins the emphasis on the intermediary here. A peculiar issue is identified and investigated: the accountant is found to serve its small business client by persuading it simply to meet the bank’s expectations; there is little evidence of the bank being persuaded to adapt its policies or procedures to account for the small firm’s circumstances. The role and contribution of the accountant are addressed at institutional, organisational and managerial levels, and at various stages in the relationship
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1 February 1998
Research Article|
February 01 1998
Relationship intermediaries: business advisers in the small firm‐bank relationship Available to Purchase
Patrick Butler;
Patrick Butler
Lecturer in Business Studies, University of Dublin, Trinity College, Dublin, Ireland
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Mark Durkin
Mark Durkin
Lecturer in Marketing, University of Ulster at Jordanstown, Newtownabbey, Co. Antrim, Northern Ireland
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Publisher: Emerald Publishing
Online ISSN: 1758-5937
Print ISSN: 0265-2323
© MCB UP Limited
1998
International Journal of Bank Marketing (1998) 16 (1): 32–38.
Citation
Butler P, Durkin M (1998), "Relationship intermediaries: business advisers in the small firm‐bank relationship". International Journal of Bank Marketing, Vol. 16 No. 1 pp. 32–38, doi: https://doi.org/10.1108/02652329810197861
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