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International Journal of Bank Marketing
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Issue
1 February - Volume 16, Issue 1, Pages 6 - 44
1 April - Volume 16, Issue 2, Pages 52 - 97
1 June - Volume 16, Issue 3, Pages 102 - 139
1 July - Volume 16, Issue 4, Pages 144 - 175
1 September - Volume 16, Issue 5, Pages 180 - 220
1 November - Volume 16, Issue 6, Pages 225 - 270
1 December - Volume 16, Issue 7, Pages 276 - 313
Volume 16, Issue 1
1 February 1998
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ISSN
0265-2323
EISSN
1758-5937
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An exploration of customer exit in retail banking
Kate Stewart
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Predictors of equity in relationships between financial services providers and retail customers
James G. Barnes
;
Darrin M. Howlett
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Relational norms and client retention: external effectiveness of commercial banking in Canada and Mexico
Michèle Paulin
;
Jean Perrien
;
Ronald J. Ferguson
;
Ana Maria Alvarez Salazar
;
Leon Michel Seruya
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for Relational norms and client retention: external effectiveness of commercial banking in Canada and Mexico
Relationship intermediaries: business advisers in the small firm‐bank relationship
Patrick Butler
;
Mark Durkin
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for Relationship intermediaries: business advisers in the small firm‐bank relationship
A new relationship marketing model and its application in the affinity credit card market
Steve Worthington
;
Suzanne Horne
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