Whether from a desire to be seen to be socially responsible, in pursuit of perceived profit opportunities, or as a reaction to increased professionalism on the part of charities, UK banks are paying increasing attention to the voluntary sector. Using secondary data, this paper investigates the market shares of banks amongst charities. It reveals that NatWest is the current market leader, but comparisons with a paper published a decade ago suggest that its market share and lead have diminished significantly. Further analysis reveals that one reason for that decline might be the recent growth in the share accounted for by the Co‐operative Bank, possibly as a consequence of the introduction of its ethical policy, some of the implications of which are discussed.
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1 February 2000
Research Article|
February 01 2000
Charities’ bankers: an analysis of UK market shares Available to Purchase
Christopher J. Cowton;
Christopher J. Cowton
Professor of Accounting, Huddersfield University Business School, Huddersfield, UK
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Julie Drake;
Julie Drake
Senior Lecturer in Accounting, Huddersfield University Business School, Huddersfield, UK
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Paul Thompson
Paul Thompson
Senior Lecturer in Accounting, Huddersfield University Business School, Huddersfield, UK
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Publisher: Emerald Publishing
Online ISSN: 1758-5937
Print ISSN: 0265-2323
© MCB UP Limited
2000
International Journal of Bank Marketing (2000) 18 (1): 42–47.
Citation
Cowton CJ, Drake J, Thompson P (2000), "Charities’ bankers: an analysis of UK market shares". International Journal of Bank Marketing, Vol. 18 No. 1 pp. 42–47, doi: https://doi.org/10.1108/02652320010315343
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