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Volume 6, Issue 2
1 February 1988
International Journal of Bank Marketing Cover Image for Volume 6, Issue 2
Review Article| February 01 1988

The Effect of Technology Selection on Consumer Adoption of In‐home Computerised Banking Available to Purchase

Philip A. Dover
Philip A. Dover
Babson College, Wellesley, Massachusetts, USA
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-5937
Print ISSN: 0265-2323
© MCB UP Limited
1988
International Journal of Bank Marketing (1988) 6 (2): 31–37.
https://doi.org/10.1108/eb010829

In‐home computerised banking is at the early stage of market development in a number of countries. Despite similarities of in‐home services offered by the banks, market penetration of home banking technology varies by country of adoption. The diffusion of innovation theory is used to help explain the variance in home banking penetration levels in France, the UK and the US.

Keywords:
Banking, Computer Technology, Consumers, France, United Kingdom, USA
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© MCB UP Limited
1988
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