Issues

Special Issue: Product portfolio management and corporate performance in the banking sector. Guest Editor: Spiros Gounaris

Customer perspectives on the role and importance of branding in Irish retail financial services

Deirdre O'Loughlin; Isabelle Szmigin
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Re‐engineering service quality process mapping: e‐banking process

Raphaël K. Akamavi
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Learning during developing and implementing new bank offerings

Eric Stevens; Sergios Dimitriadis
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American consumers' attitudes towards commercial banks: A comparison of local and national bank customers by use of geodemographic segmentation

Erdener Kaynak; Talha D. Harcar
View articletitled, American consumers' attitudes towards commercial banks<span class="subtitle-colon">: </span><span class="subtitle">A comparison of local and national bank customers by use of geodemographic segmentation</span>
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Product development in UK retail banking: Developing a market‐oriented approach in a rapidly changing regulatory environment

David J. Slattery; Joseph G. Nellis
View articletitled, Product development in UK retail banking<span class="subtitle-colon">: </span><span class="subtitle">Developing a market‐oriented approach in a rapidly changing regulatory environment</span>
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Enhancing microfinance outreach through market‐oriented new service development in Indian regional rural banks

Philip Megicks; Atul Mishra; Jonathan Lean
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